ETC Wins A PLASA 2009 Award for Innovation for the Selador Line!


Electronic Theatre Controls, maker of the Source Four line of luminaires and the Ion, Eos, Congo, and Express lines of control consoles, won a PLASA 2009 Award for Innovation at this year’s conference for the Selador line of LED fixtures.  Congratulations, ETC!

The press release from the ETC newsroom:

Lighting, dimming and controls manufacturer ETC is celebrating after winning a coveted Innovation Award for the Selador LED range of fixtures at this year’s PLASA.

The award judges congratulated the ETC Selador fixtures for “taking a significant step towards the ultimate goal of energy efficient incandescent replacement lighting.” They continued by pointing out that “ETC has developed this LED fixture with a colour output that gets close to the spectral curve of traditional incandescent source, thereby making LED technology a step closer to wider use in theatres and similar applications.”

Outside of the awards, the PLASA show was, says ETC’s Promotions & Advertising Manager for Europe, Rosi Marx, a complete success, with product specialists giving demonstrations throughout the four days. “Although visitor numbers seemed to be down, in general we had a very busy stand,” she adds.

The Selador demonstrations weren’t the only ones grabbing visitors’ attention: ETC’s Unison Mosaic architectural control system, SmartBar 2 portable dimming and Element lighting control console were all extremely popular.

Element is ETC’s newest lighting desk and is designed with smaller theatrical venues and schools in mind. This no-fuss system targets conventional lighting control in smaller venues. Perfect for student and volunteer staff, Element redefines the basics of lighting control. When conventional accessories, LED fixtures or moving lights are added to the rig, the press of a button accesses the On Demand ML Controls, giving direct control of complex devices via a mouse or touch screen.

I’m looking forward to what’s next with Selador!


Ten from February 2009

I just spent the last half-hour combing through February’s posts.  I spent a good portion of the day at WordCamp Denver today, and during one of the sessions I wondered why I wasn’t doing this every month.  I try to write a lot for the readers, and I try to make sure that every post is quality.  It’s nice to go back through and remember what I had forgotten from earlier in the month.

Here’s ten posts that I enjoyed rereading from February – this isn’t ranked or anything, they’re just all  things I enjoyed discovering:

The Beacon Installation

A Lamp Robot that Eats Bugs

Masdar’s MASSIVE Photovoltaic Array

DA Therrien’s Beautiful Light

Amendment 175 – Colburn’s Proposed Omissions to the Stimulus Package

Meet the LED

ETC Enters the LED Market with the Selador Line

Sha-Do Play – One of the Coolest Things I Have Seen Lately

A Video Homage to Light

Multiverse, by Leo Villareal

Pizza at ETC with Selador

Ok, now if there was ever a company I would have liked to work for in my time, or if there was a company that I modeled my own business practices after, it would be ETC.  Electronic Theatre Controls in Middleton, WI (you know, ETC, the company that has a console in every corner of the world) earlier this month released their foray into LED lighting – the Selador line.  To introduce their people to the technology and the Selador fixtures, they gave everybody pizza and had a get-together.

Now that is how to get people acquainted with new stuff.  Pizza and laughs.  Well done.


From ETC’s blog, Light Minds Think Alike.


I just got a press release from Patricia at Electronic Theatre Controls in Middleton, WI about the USITT Conference that’s happening in March.  Are you going to USITT this year?  Check ETC’s booth out, and if you need a conference pass, read the release!

ETC at USITT 2009: New LEDs, lighting control console, and student opportunities!

Middleton, WI (27 February 2009) — When the doors open at this year’s USITT, in Cincinnati, March 19th, 2009, students will rush the ETC booth in greater numbers than before. Always a show favorite, ETC’s booth (#1100) will pack them in this year as the company exhibits their new LED product line publicly for the first time, unveils a brand-new lighting control console, and stages some phenomenal student opportunities.

The riot of people at the ETC booth will be viewing a riot of color — from ETC’s new SeladorTM Series x7 Color SystemTM LED fixtures. ETC waited to get into LEDs until LEDs could be real stage lights, offering a color quality and light output that would blend with and complement the gel colors of professional lighting rigs. Energy-saving and beautiful, the Selador Series’ PalettaTM, LustrTM and VividTM LED fixtures offer cool and warm hues, saturated colors, bright white light, and finally – natural-looking light for skin tones.

Getting back to lighting-control basics, but with cutting-edge innovation, ETC will reveal the newest console in the award-winning Eos® family. Designed for modest rigs dominated by conventional lights and a need for more hands-on fader control, this new board contains a roster of lighting-control fundamentals. Channel faders, submasters, cue lists, effects, plus control of devices like motorized accessories for conventional lights, LEDs and small numbers of moving lights – all the right, user-friendly tools for smaller venues such as schools relying on single board operators and volunteer staffs.

ETC recognizes that USITT is a critical career-networking opportunity for students and educators. As a free resource this year they will provide a special on-site service center: the unique ETC-sponsored Portfolio Workspace to help people make last-minute adjustments and updates to their portfolios and résumés. Located in the ETC Connect lounge [Duke 252 room], the Portfolio Workspace will provide all the finessing tools needed, including Mac and PC computers (loaded with Microsoft Office®, Photoshop®, Vectorworks®, and AutoCAD® Lite), plus CD burners and blank CDs, color printers, and layout tools — like cutting boards and rulers. Not to mention quality résumé and photo paper, inserts, slip covers, labels, colored pencils, glue sticks, and more. ETC will even provide card stock for generating business cards, as well as 17×22 photo-quality prints — all free. ETC’s popular mentors Doug Tuttrup and Durrell Ramer will be on hand for on-the-spot portfolio advising.

And, as every year at USITT, ETC will host their standing-room-only famed Student Session, where students have the chance to meet ETC and ask good questions for great swag prizes. And, if all that’s not enough – students will have the chance to win one of three sleek professional portfolio cases. The date and time to put into cell-phone calendars: ETC Student Session, ETC USITT booth #1100, at the close of the show, approximately 5:00pm, Friday, March 20th, 2009. To attend, students must stop by the ETC booth or ETC Connect Lounge ahead of time to receive a VIP Student Pass that allows them to remain on the show floor after show hours.

Applications for ETC’s LDI Student-Sponsorship will also be available at the ETC booth, as well as free USITT-exclusive ETC Selador T-shirts — destined to be some of ETC’s coolest collectible tees yet (and available only as long as quantities last!).

ETC also reminds people that free USITT show floor passes are available from ETC and USITT. Follow this link: and enter ETC1100 in VIP Code box.

ETC Enters the LED Market with the Selador Line


Yep, you read that right!

The lighting manufacturer that everyone knows has now hit the market running with the Selador line of LED luminaires.  This is major news for ETC, as they haven’t had a line of LED fixtures yet – and with the quality and perfection in the Source Four line, ETC needed something that was an IN YO FACE move, and not a “hey look, we have LED stuff too!”

Fred Foster, the CEO of ETC, said that they wanted to “make a ‘me too’ RGB or RGBA product that didn’t provide the kind of significant innovation in lighting we strive for.”   Foster continued:  “With its exclusive x7 Color Systemâ„¢, the Selador product line produces a far superior quality of color and light to anything that we had seen before in LEDs.”

Rob Gerlach and Novella Smith are the co-founders of the Selador line of LED fixtures – Rob Gerlach recently posted an in-depth article on ETC’s blog, Light Minds Think Alike about the color mixing, intensity, and usability of the Selador line.  From the article:

There are other components of Selador fixtures that are critical for them to look natural to the eye and seamless next to conventional fixtures in a rig. Selador fixtures have newly redesigned circuitry within them that allows for exceptionally smooth, analog-looking dimming. I have to say that this was surprisingly difficult to achieve with a light source as responsive and non-analog as an LED, but I am extremely pleased with the results. Selador is also known for terrific beam-shaping capabilities. No, we don’t yet have a Selador ellipsoidal (it will come) but the fixtures we do have can be shaped very nicely with specialized secondary lenses. We get a lot of compliments about this.

Among a whole list of things, ETC brings to the table a ready-made world of control. I know that seven-color mixing can be daunting. Within an ETC system, it’s all simplified. ETC makes Selador color mixing quick, intuitive, and predictable. In fact the latest software for the Eos and Congo control systems already allow designers to control the Selador fixtures by calling up gel colors. The fixture libraries in these systems are calibrating and I have to admit the color matches are very good. I’ll discuss this in more detail in a later entry. I’m pretty excited about it.


One of the facets of this new Selador line of LED luminares that stands out is their x& color mixing system.  x7 uses seven color LEDs in place of the standard array that other fixtures utilize.  From the ETC product page about Selador:

The Selador Series is built on the x7 Color System, which carefully proportions an unprecedented array of seven LED colors onto a single luminaire. It’s a patented technology based on a simple premise of additive color mixing: more color in means better light out.

Compared to conventional LED fixtures, which use just three or four colors, the Selador Series luminaires can produce a far more complete spectrum of both color and white light. And, with integrated color matching and HSI (hue, saturation and intensity) control for Selador products already built into the latest software releases for the Eos® and Congoâ„¢ console lines, ETC has made the control of LED fixtures more direct and user friendly than ever.

In the interest of being thorough, ETC’s news article also had this to say about the x7 system:

Selador’s x7 Color Systemâ„¢ seven-hue technology produces a light and color quality that conventional LED systems cannot duplicate. This unique color system produces bright broad spectrum whites and intense colors equally well, rendering pigments and skin tones in more a natural way.

The Selador fixtures have three flavors:  The VIVID, which is the high-output LED fixture in the line; the LUSTR, which plays the role of the “white light specialist” in the Selador line; last is the PALETTA, which is hailed as the “jewel tone specialist” with its deep, rich artist palette colors.  Just from reading about these online, I want to get my hands on one of each to give them a test!

The VIVID product:


VIVIDâ„¢ is the color and intensity powerhouse in the Seladorâ„¢ Series. Think oil paints — a luminaire with the kind of brilliant, bold saturated color that only LEDs can deliver. VIVID’s mix of high-power Luxeon® K2 LEDs is specially balanced for maximum color production with a strong, cutting beam of light. And, with the low-heat output of the Selador Series, you can have your colors blazing, without ever over-heating your talent.

  • x7 Color Systemâ„¢ — seven color LEDs providing the broadest color spectrum in any LED fixture
  • High brightness, intense color light with low power consumption
  • Clear lenses for more direct, powerful beam — longer throws
  • The permanence of a 50,000 hour source
  • LED lighting technology backed by ETC’s acclaimed technical service

The LUSTR product:


Lustrâ„¢ is the white light specialist in the Seladorâ„¢ Series. Think watercolors — warm or cool pure white light slowly evolving into the softest tints and color shadings. In Lustr, the x7 Color Systemâ„¢ is optimized to produce theatrical-quality whites and tints that render pigments and skintones in their natural appearance. For key and fill light applications the Lustr features a yoke for one- and two-cell fixtures as well as frosted optics for a soft beam of light that blends well with your existing Source Fours®. The Lustr’s subtle tinting capability is also the perfect solution for lighting scenery.

  • x7 Color Mixing system — seven color LEDs providing the broadest color spectrum in any LED fixture
  • Incandescent-quality light with low power consumption
  • The permanence of a 50,000-hour source
  • LED lighting technology backed by ETC’s acclaimed technical service

Last in the Selador line, the PALETTA product:


Palettaâ„¢ is the jewel-tone specialist in the Seladorâ„¢ Series. Think artist’s pastels — deep, rich colors softly washing and blending. Paletta combines the x7 Color Systemâ„¢ and a finely-tuned array of Luxeon® Rebel LEDs with soft diffused optics to offer an incredible range of richly saturated color and pastels simply not available in conventional LED fixtures. Go ahead and dig deep into your swatch book for your favorite magentas and lavenders — Paletta is there to deliver.

  • x7 Color System — seven color LEDs providing the broadest color spectrum in any LED fixture
  • Deep color, soft-edged wash beam with low power consumption
  • The permanence of a 50,000 hour source
  • LED lighting technology backed by ETC’s acclaimed technical service

Novella Smith commented in the poress release from ETC regarding the line:

“With Selador technology, it’s hard to tell the LED light from the conventional stage lighting.” Gerlach adds: “It’s digital lighting that doesn’t look digital. And this goes beyond just the color-mixing. A big part of that is the control system built into the Selador fixtures — for really butter-smooth dimming and good fade-matching to ETC Source Four® fixtures and other conventional lighting equipment.”

I highly recommend checking out these new products! If you get your hands on one, send me an email through the contact page, I’d love to get a hands-on reaction from a user.