Heading to #EDX2015 in Bel Air, MD, Tra La Laa

Who’s going to the Entertainment Design Expo event at Harford Community College tomorrow?  Barbizon is doing a cool free-attendance event (<cough> free <hack> FREE <pneumothorax> ATTENDANCE IS FREE) at the APG Federal Credit Union Arena on the Harford College campus Thursday, June 25, 2015, and Avolites will be there!

Pre-register for the event here — still free and you can walk in, but pre-registration gets you on the prizes list…

I’ll be showing off the coolest lighting-rig-spaceship-driving-controls that there ever was, the Sapphire Touch!

Sapphire Touch at the Mayweather/Maidana fight!

Sapphire Touch at the Mayweather/Maidana fight!

Here’s how to get to the show:

APG-arena

See you tomorrow at #EDX2015!!

CHAUVET Professional is Looking for A Marketing Manager

Attention lighting marketing executives and brand managers, there’s a hot job open for you right now!

CHAUVET Professional is looking for an experienced Marketing Manager to rock and roll with the professional lighting markets!  Are you looking to make a change in the industry, or work with an exciting company making a serious mark on the lighting industries?  Check this out!

chauvet-pro-brands

Job title: Marketing Manager
Job location: Sunrise, FL 33351
Classification: Fulltime, Exempt, Salaried
Reports to: Vice President

Marketing Manager

The primary objective of this position is to develop and manage global marketing strategies and processes for designated Chauvet brands, products and market segments. The marketing manager effectively formulates, directs, manages and implements marketing strategies for trussing for lighting in event productions, tradeshows, mobile and retail applications.

Job Requirements include the following essential duties and responsibilities:

Develop at least one yearly marketing plan, in consultation with product development and sales departments, to meet marketing objectives. Formulate a budget to meet organizational objectives and submit it to the Vice President for approval. Manage the marketing budget. Stay abreast of changes in the industry to best serve the objectives of the organization and adjust plans accordingly. Conduct, assess and guide marketing efforts and programs to effectively position existing and future products, product lines and brands.

Monitor, review and report on all marketing activity and results in designated market segments. Provide monthly analytical reports and action plans to the Vice President.

Conduct and gather market research, competitive analyses, product positioning statements and solicit input from sales and product managers to formulate and implement the strategic planning and execution of marketing initiatives designed to build brand awareness within specified market segments and sales of designated products, sub-brands and related accessories. This includes training and sales presentation tools, customer engagement and education programs, all publicity, web sites, product reviews, social sites networking, digital marketing, trade shows, customer relations, public relations, blogs and forums and marketing collaterals.

Build and maintain strong relationships with the media, key industry professionals and the global network of dealers, representatives and distributors of designated brands and market segments. Provide and present training materials and brand guidelines to ensure the alignment of communication tactics across channels of distribution.

Plan and negotiate corporate partnerships, cross-marketing, and product placements at high profile events, performances, entertainment venues and clubs around the world.

Build and maintain relations with key influencers in designated market segments. These may include top LJs, DJ’s, LD’s, producers, event, architects and any other high profile influencers in designated market segment (s). Obtain and negotiate product endorsements, product placements, advertising and appearances by industry pundits, designers, high profile DJs, LDs, Architects and production houses in designated market segments.

Direct, approve, execute and oversee marketing materials, as needed, including box packaging and design, website content, adverts, silk screens, photography, videography and all other collateral materials needed to ensure successful branding or positioning of assigned product lines/brands. Oversee all marketing activities, including creative services, advertising, web and public relations relevant to the designated market segments.

Work collaboratively with other marketing managers to ensure an overall consistency and cohesiveness of our corporate brand and maximize the efficient use of marketing resources.

Conceptualize, execute and attend trade shows and promotional events as needed.

Accomplish human resource objectives by contributing to staff selection, orientation, training, scheduling, coaching, counseling, and disciplinary actions; communicating job expectations; monitoring, appraising, and reviewing job contributions; enforcing policies and procedures.
Help develop and mentor a productive and capable marketing staff. Provide timely development and performance feedback on direct reports and other marketing staff as required.

Other duties including management of direct reports, as assigned.

Education and/or Experience:

Bachelor’s Degree preferably in marketing and a minimum of 3 years experience in a marketing leadership position. A candidate without a college degree must demonstrate a minimum of 5 years of solid performance as a marketing or brand manager. Demonstrated experience in marketing technical products. Ability to rapidly develop a keen understanding of the designated market segment, a must. Familiarity with trussing entertainment lighting applications and rigging preferred. Additionally, work experience in professional lighting and related accessories and demonstrated knowledge of DMX-controlled lighting, preferred.

Physical Demands:

Work is performed primarily in a standard office environment. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The work may involve exposure to extreme noise levels. The employee frequently is required to stand; walk; and stoop, kneel, crouch or crawl. The employee is occasionally required to sit and climb or balance. The employee will routinely be required to lift up to 25lbs. unassisted, and may occasionally be required to assist others to lift or move more than 50lbs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus. Overnight travel and extended international travel via air or land transportation required.

CHAUVET Professional is Looking for a Customer Engagement and Education Manager

My design for CHAUVET Professional's 2013 LDI booth!

My design for CHAUVET Professional’s 2013 LDI booth!

It’s my pleasure to post my job at CHAUVET Professional on JimOnLight.com because it’s a great company and the JimOnLight audience is comprised of lighting professionals who will benefit from the info… and my sadness all at the same time because I’m leaving one great family.  To those of you who don’t know yet, I’m leaving CHAUVET Professional to take an excellent opportunity with Avolites and Group One.  If you’re in the market for a great job with great people who are in love with light, you need to give this gig a look-see!

CHAUVET Professional is looking for a Customer Engagement and Education Manager to take my place.  Do you think you have what it takes to engage Pro customers across the world on Social Media, in person, and at shows?  Then you need to visit the CHAUVET Careers website to apply for this excellent position!

chauvet-pro-brands

Job title:
Customer Engagement & Education Manager Job location: Sunrise, FL 33351

Classification:
Fulltime, Exempt

Reports to:
Marketing Manager

The primary objective of this position is to support the CHAUVET® Professional, ILUMINARC® and TRUSST marketing managers in their efforts to build awareness for designated brands, products and technologies in order to influence purchasing decisions and drive sales. The Customer Engagement and Education manager acts as a brand ambassador and product champion by managing areas of content generation, tradeshows and events, end user engagement and training across all media platforms, and represents Chauvet in interaction with end users.

Job Requirements:
Include the following essential duties and responsibilities. Other duties may be assigned.

Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences, as part of a successful inbound marketing program. Communicate the company’s core message effectively, internally and externally.

Develop, launch, lead and monitor educational outreach programs and other internal and external training programs as directed.

Devise, arrange, present or help coordinate public appearances, lectures, seminars, contests, sponsorships, events or exhibits, including trade shows, to increase product sales and brand awareness and to promote goodwill.

Devise initiatives to engage customers. Gather, analyze and report customer insights and feedback.

Build and maintain relations with key influencers in designated market segments. These include top LJs, DJs, LDs, event producers and any other high profile influencers in designated market segment (s). Assist marketing managers in obtaining and negotiating product endorsements, product placements, testimonials and appearances by industry pundits, designers, high profile DJs, LDs and other influencers in designated market segments.

Lead all areas of content generation and production across all media platforms. Provide consistent and relevant content for company’s social media interaction. Optimize posts accordingly. Respond to end users on social media platforms, offering assistance and support as needed. Consult with product development to get accurate answers to technical questions. Maintain daily procedures outlined by manager that improve SEO and engagement.

Write and edit press releases, newsletters, speeches, sponsorships, case stories, community relations pieces and other relevant print, video and electronic materials for internal and external publication.

Ensure and document a steady coverage of brands in relevant media outlets. Build, maintain and regularly update a database of media and industry contacts.

Respond to requests for information from the media or designate another appropriate spokesperson or information source in a timely and knowledgeable manner.

Coach or assist brand representatives and Chauvet staff in communicating the company’s core message effectively, internally and externally. Proofread internal communications, sales and marketing communications as needed.

Promote and communicate the company’s core messages, history, technologies and corporate culture using a variety of media platforms.

Provide weekly and monthly project status updates. Maintain records of media coverage and PR initiatives.

Post articles with accompanying photographs, links and videos on company websites. Optimize posts accordingly. Provide weekly and monthly project status updates.

Assist with, staff, produce and conceptualize the production of short video segments as they relate to installations of products or demonstrations of products as assigned. Identify, film, report on and publicize applications.

Assist in the planning and creation of collateral, presentations, brochures, product sheets, fact sheets, case studies, white papers, web content, newsletters, signage, ads and sales tools with input from the marketing manager.

Consistently adhere to guidelines for all marketing materials and activities, product marketing, product management, executives, sales, and customers.

Gather and distribute leads from marketing generated programs. Overnight travel required.

Physical Demands:

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stand; walk; and stoop, kneel, crouch or crawl. The employee is occasionally required to sit and climb or balance. The employee must regularly lift or move up to ten pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Travel is required for this position via air or land transportation.

Working Conditions:

Work is performed primarily in a standard office environment, but may involve exposure to moderate noise levels from printers and other peripherals.


Editor’s note:
If you fit the description that CHAUVET Professional is looking for to engage the excellent Pro lighting and touring audience, you need to quickly and without hesitation apply for this gig.  CHAUVET Professional is on the forefront of lighting entertainment — just watch television for five minutes and you’ll see CHAUVET Pro products.  Consider this a rockstar gig, folks!