Sure, this adorable and beautiful little animation is selling chips and dip, but it’s of a light bulb looking for a power source to light up his life. Light, chips, and dip — what’s not to love?
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As strange as it is at first glance, it's actually a quite awesome idea -- adapt your architecture to have some form AND function. ...
Imagine something so powerful that not even light can escape -- and then imagine that we have no way to see it, because not even light can escape it.