Viral Insight – Honda’s “Brilliant” Commercial

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Har har, har.

Honda is releasing a new Insight (apparently an “affordable hybrid”), and they created a viral video to go with it!  Wieden + Kennedy Amsterdam produced a one minute spot for the Insight, featuring a huge grid of Insights making graphics in the dark desert with their headlights.  The first video is the commercial, and the second is Wieden and Kennedy Amsterdam’s “making of” video.

Thanks, Etre!