Electronic Theatre Controls' headquarters in Middleton, Wisconsin is generally accepted as unbelievably awesome. ETC won In Business Magazine's "Commercial Designs of the Decade" award for best development in a large building. Amongst the tangle of storefronts, theaters, and towers; its own "town square" buzzing with inspiration and creation, is a replica of a very famous [...]
Read More Edward Hopper, Electronic Theatre Controls, ETC, headquarters, industry leader, Middleton, warehouse, WisconsinI finally got through ALL of my Bill Klages shots – last week at ETC's Summer Camp in Middleton (at the ETC Mothership!) I got to listen to Bill Klages talk about setting up shots for film and broadcast. You know who Bill Klages is, right? He's only the father of modern television lighting and [...]
Read More Bill Klages, Electronic Theatre Controls, ETC, ETC Summer Camp 2010, Fred Foster, Middleton, seminar, WisconsinWhile I was in Middleton this last weekend for the ETC Summer Camp, I was lucky enough to get a grand tour of the place where all Source Fours, Sensor dimmers, ETC consoles, and other ETC lighting lines are created, manufactured, and repaired when necessary. This was a pretty cool experience, quite frankly! I have [...]
Read More Electronic Theatre Controls, ETC, Middleton, mothership, WisconsinI had a great time this last weekend at Electronic Theatre Controls' 2010 Summer Camp – the great folks at ETC had me up to experience their Dealer/Rep Summer Camp Conference, where ETC dealers and representatives across the world learn about new products, existing products, talk to people working in the major leagues with their [...]
Read More conference, Electronic Theatre Controls, ETC, JimOnLight.com, Middleton, Wisconsin