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Gallons of Light – A Tesla Motors Story

gallons-of-light-trailer

Have you heard of the Tesla “Gallons of Light” video?  A guy named Jordan Bloch, filmmaker and storyteller, decided one day while out with his girlfriend that he would — nah, you know what, here.  I’ll let Jordan tell the story:

It was November 2012, and I had just moved from New York City to Los Angeles. My girlfriend and I were walking down the 3rd Street Promenade in Santa Monica, CA, and I noticed the Tesla retail store.

I’d heard about Tesla, but seeing the car in person…I was floored. Beyond the car itself, Tesla was creating a network of free, solar-powered Superchargers in partnership with Solar City. This was the future of transportation.

As I looked around the store, my eyes wandered to plasma screens showing footage of the Model S. Frankly, I wasn’t impressed. Where was the cinematic flair, the story, the emotion? I knew I could do better.

As I stared at the monitors surrounding me, I saw an incredible opportunity: to create a commercial that tied together the Model S and the Superchargers.

I went home and contemplated the challenge I was up against. Where would I get a Model S for my project? A hot commodity, the car was massively backordered.

The prospect was daunting to say the least….

So he made this:

This is pretty cool — I mean other than it being a marketing campaign, which pretty much everything in our lives is, from every angle.  But Jordan, your marketing campaign is excellent.

Come See Jim at PLASA Focus Stamford, November 11-12, 2012

Hey, are you in Stamford, Connecticut – or anywhere near?

Are you a fan of light and lighting?

Do you love going around to trade shows seeing what’s new and hip in the world of light?

Then hop the albatross and get to PLASA Focus Stamford!!!  It’s today and tomorrow, November 11-12, 2012.  I’ll be in the CAST Group booth for this show, come get a free hug while you can!  I’ll be in Booth 121 — or as soon as you come into the conference room, just look for the big CAST stand!

I’m also going to be giving my presentation called The Birth, The Childhood, and The Apparent Adolescence of Lighting Design Technology at 1:30pm Monday and 12:30pm Tuesday.  Come check it out, it’s free!  It’s also not a sales pitch, I really hate that at these shows.  PLASA Focus shows are all about the manufacturer and maker NOT hiding behind their huge Vegas-sized booths and have to actually answer questions and talk to people.  The room is tiny, and it is 10000% worth it.  Come check it out!

I also HIGHLY recommend checking out the following seminars, all available at PLASA Focus Stamford’s Seminar Schedule site:

MONDAY:

  • John Huntington’s What Is A Network, and Why Should I Care? — 1pm Monday
  •  Richard Pilbrow’s Architecture and the Art of TheatreDesign — 5pm Monday
     PS, he’s also signing his book then too — and that book is AWE-SOME.
  • Wendall Harrington’s Is Video Killing Theatre? 9am Monday
  • Don Holder’s Lighting Design:  The Past, Present, and Future — 10am Monday
  • Bill Sapsis‘ Heads Up!1pm Monday

TUESDAY:

  • TMB’s The Art of Wireless Control by Lumen Radio — 1030am Tuesday
  • The Tribe’s Visual Design for Live Performance — 11am Tuesday
  • Steve Shelley’s A Practical Guide to Starting A Career in Technical Theatre — 1pm Tuesday

This is going to be a great show!

Lego Lighting Design: Foster the People

Sometimes people laugh and tease, “Daphne what have you NOT thought about lighting?” Well, I admit, I there is something… It never occurred to me I could be a concert lighting designer for Legos before. And having seen this video, I have no idea why not!  Dylan Woodley, the 17-year-old creator of this video made a spectacular concert lighting design for this stop motion lego phenomenon:

I especially love all of the references to the original music video’s lighting design. Dylan used lighting fixtures as visible set pieces like in the original video, starting from the first moment when drum hits and back light bumps align. He also references more subtle uses of lighting in the film below, particularly color. In the band’s music video, when the performance faces an audience for the first time, blues and purples are added to the lighting palette. Dylan also added a similar color scheme to the band’s lighting around 1 minute 30 seconds.  Check out the original music video below:

Dancing With Light

I’m going to just let this video speak for itself… Anything I say isn’t going to begin to express the INSERT-EXCITED-AND-OVERWHELMINGLY-POSITIVE-ADJECTIVE-HERE-ness of this video.

Thank you so much to Nicola Andrews for sharing this on her Tumblr, and to TED for sharing the fact that design and light can be just as inspiring as the variety of their other talks.

H2WHOA

Ok… WOW!

Yeah. I could watch that gif all day. Implying that I haven’t been watching it all day, right? Riiiiight… *shifty eyes*

So what is this amazing thing? It’s Water Light Graffiti, a project by Antonin Fourneau with Jordan McRae and Guillaume Stagnaro. There were graffiti performances by Collectif Painthouse and the project was made at the ArtLab. Anyway, words fail… check it out! Thanks to the fabulous Fox for sharing this. Especially the video at the end of the post:

Pico Projectors and Cop Chases and iPhones, OH MY

Take a pico projector, add an iPhone feeding it some content, and film the whole thing with some fun music, and you have a pico projector cop chase.  You also have a handful of awesome:

GAH! Sweet.  The film is from The Theory and Nexus Productions — from the Vimeo site:

The world’s smallest all action police chase…

Directed By The Theory

The tiniest police chase ever seen, made using the world’s smallest ‘pocket video projectors’. Featuring an escaped convict, a determined cop and a fully armed police helicopter, Speed of Light takes ‘projection mapping’ to a whole new (and low) level.

Speed of Light was all projected and filmed FOR REAL – there’s no CGI trickery.

– The car and helicopter are toys bought from a model shop filmed against greenscreen.
– As well as using the world’s smallest projectors from MicroVision, we also partially filmed using the world’s smallest HD camera.

And a Special thank you to Microvision for the projectors –
microvision.com/

thetheory.co.uk/

nexusproductions.com/directors/the-theory

I wonder how long it’ll be before every iPhone and iPad has the ability to project video in HD?  I can’t believe it’s going to be THAT long…  look how well Flip HD did once smart phones upped their megapixels!  These pico projectors are pretty cool, though.  If I were going to buy my own projector, it’d have to be one of those monster Christie projectors.   Rawrrrrrrrrr…..

Thanks, LikeCool!  PS, that projector up top there is the Vivitek Qumi Q2 3d-ready pico projector — about $500 bucks USD.

A 4D Theme Park?! Oh Yes.

It’s too bad we can’t buy tickets to one of THESE kind of parks at the gas station like you can places like King’s Island and Six Flags Over, uh, Wherever:

Whoa!

This place is called Live Park, and it was on some kind of a “world tour” for three months in South Korea recently:

Live Park was created by a firm called d’Strict — who has some pretty huge projects under their belt, check them out!

 

Ljósið — Take A Minute and Watch

What an amazingly beautiful video.  Believe me, the 3:28 it takes to watch this will change your life.  There is more beauty in this video than most people have in their entire month.

Check it – you can thank Esteban Diácono for this:

From the video site on Vimeo:

Please watch my new video for Ólafur Arnalds / Slowly, comes the Light! vimeo.com/11662772

Official Version: Ólafur Arnalds / Ljósið vimeo.com/6284199

You can listen to and buy the album at: foundsongs.erasedtapes.com/

The quotes are from many sources, including Brian Eno, Stefan Segmeister, Albert Einstein, Nitzche and a few more i got randomly and i’m not sure about the author.

In all cases, thank you for the inspiration.

I strongly encourage you to visit foundsongs.erasedtapes.com/ and order the vynil or cd special limited edition of the record and give support to a great artist and his wonderful music.

let yourself feel by esteban diácono has all rights reserved.

Ljósið composed by Ólafur Arnalds and edited through Erased Tapes Records All Rights Reserved.

Esteban Diácono

contact me (and hire me!) @:
hola@estebandiacono.tv

linkedin.com/in/estebandiacono
estebandiacono.tv

I hope this lifts your day like it did mine.

Beware! The Blob

While not a 1970s scifi horror flick, Sunday Paper‘s spectacular short film Light is certainly haunting. For a fascinating and beautiful minute and a half short film, it certainly carries an elegiac note.

 

 

Just watch it!

 

Light from Sunday Paper on Vimeo.

 

Second Song – TV On the Radio

Happy Saturday, everybody!

A friend sent me a link to this video for Second Song, from the band TV On the Radio.  This is some incredibly visual stuff, the perfect thing for a Saturday morning!  I hope you enjoy this, you have no idea how appropriate this is right now.  This has been one incredibly long and productive week, and I am happy to be sitting here off of my feet.  With Tim Horton’s coffee.  It is not Dunkin Donuts coffee, that’s for sure.

You also check out where this came from, the movie of their album, Nine Types of Light.  Now how perfect is that?!