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LDI 2013 in Photos

A fun show happened this year in Las Vegas — lots of beams, lots of friends, and I met my goal to share hug karma with 20 new people!

I’ve heard a few people now call LDI something like “LED-I.”  After making me giggle like a dumbass like I’m known to do, it’s not like it’s far off the mark — the industry is dominated with LED wash fixtures, LED pixel mappers, LED moving head spot AND wash fixtures, and all kinds of other diode-powered light makers.  Strobes, too — LED strobes are intensely appropriate, but they deliver a different kind of stab than a Xenon strobe.  They’re not better or worse, just different!  The industry still has the gamut of discharge, incandescent, and other non-LED sources as well, but there is less push generally on these types of fixtures.

I find that such an interesting paradigm at the LDI show – lots of companies have non-LED stuff and they show it, but there is  definitely a large LED offering in our industry (as is the case in most industries of light right now).  Sometimes I wonder if there are less non-LED beams bouncing around because that’s what the industry wants or if it’s because of the cost savings of NOT having those non-LED sources en masse.  Power is expensive stuff at these shows, and so is drayage on all of the heavy gack that goes along with larger draw 208 gear and dimming.  Most LEDs anymore allow you greater flexibility with 208V power too, making the power linking possibilities even better.  I only had one 48-way PD for the CHAUVET Professional booth, and that powered everything I had designed into the rig, video panels and all.

I programmed the booth I designed on the Avolites Sapphire Touch, which has become my new favorite desk.  I finally found an interface that was designed the way that my brain wants to program.  This has been a joyous time in my programmer life!  It’s nothing like the old Avolites way, they’ve made the flow so unbelievably amazing that it is literally a joy to program.  I just had it again on the Concert Lighting Master Classes this last week, but I’ll be writing a separate post about that this week.

Check out some photos from the show, and I was glad to see you if I saw you at this year’s show!  If I didn’t see you, I’m sorry — we’ll see each other next go round or soon, you know how this business goes!  I was bummed that I didn’t get to see the Fox family.  This show kept me busy, I barely made it out of the booth except for about an hour to walk the floor.

Click on any photo below for the larger images in an *awesome* light box!

 

The Daily Lamp – HullOled from TSG Essempio, OLED by Philips

This is a Daily Lamp that really kinda blows my mind!

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Meet the HullOled from TSG Essempio, a Dutch firm that just totally blew my mind with their awesome design for an OLED chandelier of sorts, all based on the skeleton of a ship’s hull!  This thing is great:

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The HullOled is sporting ten of Philips’ LumiBlade OLED panels, which, in this configuration, are just unbelievably cool!  Not that they’re not awesome on their own, but this design is just stunning.

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hull_03

hull_02

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My favorite Daily Lamp so far this week!

Thanks, Yanko!

Help JimOnLight.com Support Noah Craft for Philips’ Light World Tour!

Folks, I don’t know if you remember Noah Craft, one of the eternal members of The Duluth Crew, who put out this video for the JimOnLight.com Fall 2010 Scholarship Contest:

Noah is currently in the top ten for Philips’ Light World Tour contest, and he’s in ninth place.  He needs our help!  JimOnLight.com supports Noah Craft in the contest, and if you haven’t voted yet, I urge you to vote for Noah!

From the Philips Light World Tour website:

London, Dubai, New York, Shanghai, Singapore, Amsterdam… amazing destinations await.

Do you love to talk about light?  Drawing on the inspiration of the surroundings, one lucky lighting professional will hit the road, travel to the lighting hotspots of the world and take the rest of us along for the ride. You’ll be travelling and staying in a dozen or so cities over three months, seeing all the local sights, dropping in on events and hitting up the best that each city has offer in light. You’ll be totally immersed. And you’ll keep the rest of us biting our nails with plenty of videos and pictures of your adventures on the blog.

When you’re on Noah’s Light World Tour page, click on any of the voting methods and support Noah Craft for the Philips Light World Tour!  RSS feed readers ALONE, you could help Noah win this thing!

Good luck dude!  If you win, you better rock the *** out of it!  We’re rooting for you!

Stock Market – Lighting Edition

Something hilarious happened to me last week – well, hilarious to me.  I was watching the news early in the morning, and as I flipped through the various new sources it was literally “the stock market” this, and “the blue chips” that, and “Main street took another hit today.”  Oh – and JP Morgan irked the United States a few weeks ago when it unveiled its plans for high pay and big bonuses.  Again.

I could not help but thinking that no one talks about lighting industries’ stocks.  We provide the world with the ability to light up the darkness – we bring innovation to innovation.  While people in our industry lose their jobs one after the other and stimulus money gets tossed into projects across the nation, don’t you wonder how the companies IN our industry are doing?

I captured some 90-day stock market charts last week for a handful of companies in the lighting markets.  Obviously this is not an exhaustive list – if there are stocks you follow that you think I should be following, will you either post a comment below or send me a comment through the contact form?  Pretty please?

Okay, let’s start out with Barco (Barco NV – BAR):

On January 26, 2010, Barco’s stock closed out at $28.94 per share, down 47 cents (or -1.6%).  Barco’s market cap is $369.35 million – “market cap” or market capitalization is a number that represents a corporation’s outstanding number of shares multiplied by their price.  What this means is that Barco has 12,760,000 shares of stock, each valued at around $28.94 each.  Multiply $28.94 X 12,760,000 and you get around $369,350,000, their current market cap.

Something that strikes me as a bit sad, whether it is related or not, is when you put news against the market reports.  For example, look at their stock price around the beginning of December, right when they laid off a bunch of High End Systems workers.


Look at Lighting Science Group – a company that engineers and makes LED products (Lighting Science Group Corporation – LSGC):

LSGC’s stock as of 1/26 was at 88 cents per share, with 30,460,000 shares outstanding – giving LSGC a market cap of $25,890,000 (remember, shares X cost = market cap).  That share cost was up 3 cents (or 3.53%).  For those of you following the news, LSGC announced at the beginning of the month that they were taking on Zachary Gibler, Carlos Gutierrez, Michael Kempner, Joe Montana and Michael Moseley to their board of directors.  You might recognize Carlos Guitierrez as a CNBC news contributor and Commerce Secretary under George W. Bush.  And yes, Joe Montana is THE Joe Montana, the football guy.

LSGC just this last week announced that they were commencing a rights offering for up to about 25 million Series D shares of non-convertible preferred stock (and warrants), which represents the right to purchase up to about 25 million shares of common stock.  All of these terms are extremely confusing to people (like myself) who don’t follow the market nose first.  LSGC’s Securities and Exchange Commission filings on this news are here.

You might be asking yourself, “What on earth are “Series D Non-Convertible Stocks?”  Preferred stocks are debt instruments (like all stocks) that have a higher payout priority than common stocks.  This means that dividends must be paid to preferred stock holders first before common stock dividend payouts.  In the case of these stocks, the holders don’t have the option to convert them to common stocks, and preferred stocks normally don’t have voting rights.  It’s all very complicated in my humble opinion.


Now look at General Electric (General Electric Company, GE):

GE has not had that great of a time lately as far as the stock market is concerned.  As of January 26, their stock was down 6 cents at $16.29, and they were having one of the worst periods in their almost 120 year history.  GE lost its AAA credit rating last year, and its GE Capital division ain’t doing so well – their commercial real estate division is getting hammered with vacancies and all that kind of real estate crap.  GE is a HUGE company though – their market share is 173.48 billion – that’s $173,480,000,000 – with 10,650,000,000 shares outstanding at about $16.29 a share.  That’s a lot of zeros.


Let’s move on to a company that people are hoping will do some amazing things with their Electron-Stimulated Luminescence technology, or ESL – the VU1 Corporation (VUOC):

VU1 is actually up 5 cents from the time I polled these numbers – but as of January 26 it was at $0.49 a share, with almost 86 million shares outstanding.  Their market cap was $42,050,000 approximately, and they were down about a dime a share last quarter.  The ESL technology is interesting, and on the VU1 blog there is talk of progress on an ESL replacement for the typical fluorescent tube.


Ok, now look at semiconductor manufacturer Cree, Inc (CREE):

Cree is having a great time right now – their stock price is up over 10 bucks since October 2009, and set a new record for the company’s stock prices on January 19, 2010.  They’re actually down 2 bucks since January 26 when I pulled this report, but they’re still kicking some tail.  With 106 million shares at around 60 bucks is giving Cree a market cap of 6.31 billion dollars – $6,310,000,000.  I love to actually type out the digits, it really gives you perspective.

I wish I had a few extra buckaroos to invest, because I’d probably toss some of it into Cree stock.  Analysts are flipping out over Cree’s prices and growth.  I hope their growth spawns new and excellent technologies that are positive advancements towards our growth as an industry and not just the same old stuff for more money.

Some news I did not expect to hear lately was the agreement that one of their competitors Arrow Electronics signed with Cree to provide Arrow’s customers with Cree power products (Silicon Carbide JBS).  Go, Cree!


The last company I want to actually talk about is Philips (Koninklijke Philips Electronics NV – PHG):

From when I pulled this report, Philips’ stock is down a buck or so per share.  Philips is another enormous company with so many divisions – they have almost a billion shares of stock outstanding – 927,460,000 shares.  Their market cap (927.46 million shares at around 30 bucks a share) is $29.17 billion dollars.  Huge.

Philips is a monster in the LED business, and if you’re in the lighting industry you’ve heard of their LumiLED products.  TIME Magazine gave Philips the honor of calling their LED replacement lamp as one of the best inventions of 2009, and people rave about their other product lines – LED wash fixtures, high output LEDs, and their various lines of consumer non-LED products, including incandescent and fluorescent products.  They’re an industry leader.


None of this stuff is easy to understand, and believe me – I’m a lighting designer, not a market analyst.  But it doesn’t take a Merrill Lynch quant to break down the major components into understandable pieces.  I kinda look at it like this – when more people understand what is going on with a subject, it becomes that much more difficult for insiders in that industry to screw the public over.  If I can help make that happen even a little bit, then we have collectively made an investment in our future and success.

I’m not gonna talk about the reports below, but they’re just graphs of some other companies’ stocks that I follow.  If you have suggestions of companies I should watch, drop me a line or comment below, will ya?

Tatsuta Electric Wire and Cable – HOLY CRAP – $14.15 billion dollar market cap (for only 65 million shares), and their stock is at $217 a SHARE!

Chung Wa Picture Tubes:

Molex Inc – everybody knows Molex, right?

Philips LivingColors, V2.0 – LED Love for the Home

I wrote about the Philips LivingColors fixture in its initial form quite a while ago – and I had the pleasure of meeting the designer of the LivingColors fixture when I was in Sweden, Willem van der Sluis.  Willem is one cool dude.  We got to hear a lot about the original story of the initial ideas surrounding the LivingColor lamp – did you know that when Philips first proposed this idea, they wanted to use three incandescent (halogen) lamps inside this thing?!  That goodness that they decided to repel that decision – otherwise it might have been the Philips LivingCrapIBurnedDownMyHouse.

There is now a new release of the LivingColor wash – Philips claims that it is 50% brighter than the original, which, if you bought version 1, sucks for you.  Right now the fixture retails for between $230 and $350, and includes seven LEDs, a choice between a wall lamp and floor lamp, and comes with a multi-parameter color and intensity control.

I still think it’s cool, and I still want one.  Amazon has the Philips LivingColors full size for $190 and a mini version with the remote built-in to the case (which comes in glossy black and glossy white) for $107.  My birthday just passed, anyone need a belated gift idea?  :)

Here’s a picture of the mini version, in glossy black:

Thanks, Geek and Hype!

Materials Testing Under Different Light Sources

Now that I am back home and not in Sweden, I have been combing through some of the work that I did in my first few months at KTH.  I took a lot of photographs of pretty much everything I could take photos of when I was in Sweden, and I got some interesting shots of a variety of things, including project work.

One of the first projects we did in groups was the Materials Testing project.  It was a very simple project with a goal more along the lines of working in groups that really much else – each group was to pick three “materials” out of a bin of random stuff in the lighting lab and take pictures of it under three of the different light sources in the lab’s light box.  The box was a shelf of chambers, each with a different light source in it – halogens, fluorescents, incandescents, oh my (et al):

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As a group, we analyzed each material under the sources we chose – an opal (frosted) incandescent (around 3,000 Kelvin), a Philips Activiva fluorescent source (at around 17,000 Kelvin, I think), and high-pressure sodium lamp (around 2400 Kelvin).  What our group wanted to do over other groups was to give the images we took representational names as opposed to descriptive modifiers with no artistic or intrinsic value.

I’ve listed the nine images below – I’ve also grouped them into material type, as it’s interesting to see the same material under three different sources in contrast.

First material:  an ellipsoidal reflector
Light sources, in order:  incandescent, HPS, Activiva
The image names we invented were based on the group’s collective emotional response to each material and light source.

“Loud Halo”
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“Martian Effect”
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“Deep Blue Eye”
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Second material:  a piece of gold and silver reflective material
Light sources, in order:  incandescent, HPS, Activiva

“True Fracture”
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“Super Sodium”
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“Regal Death”
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Third material:  a wash reflector, stippled
Light sources, in order:  incandescent, HPS, Activiva

“White Desert”
White desert_web

“Golden Waffles”
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“Moon Waves”
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Q+A with Luminus Devices Technical Director, Don McDaniel

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A while ago I had placed some questions to Luminus Devices, the makers of the Phlatlight LED and other innovative lighting solutions using the light-emitting diode.  My questions hit the hands of Don McDaniel, the Director of Technical Lighting Solutions at Luminus Devices – I have put the Q+A below.  A big thanks to Bill Keeler for getting all the right hands involved.  Thanks Bill!  We’re looking forward to reviewing Luminus products at LDI this year in Orlando!

The Q+A:

JimOnLightLuminus has been getting a lot of press about the PhlatLight; recent news announcing the PhlatLight Color-Mixing CBM-380 chip has reached me in several formats. How does the PhlatLight multi-color LED wafer compare to the Luxeon products in close categories?

Don McDaniel: The PhlatLight CBM-380-RGBW and the SBM-160-RGBW announced during PLASA ’09 put out far more light than any other 4-chip color mixing package on the market. The product premise is that in order to make illumination products that can replace discharge products, you’ve got to deliver a lot of LED chip area. To collect and color mix that effectively, you’ve got to pack that die area together as tightly as possible. Every optic designer wishes to have a point source to design around. Filaments come pretty close; LEDs don’t. Luminus has developed products that deliver a really useful amount of light from a single package and do so from the smallest possible total emitting area. This has enabled color mixed performance in form factors never before seen in the industry.

The other approach to delivering a lot of color-tunable lumens is large multichip arrays. These are certainly able to deliver substantial light, and are suitable for many applications, but optical designs to efficiently collect and shape the output are very challenging due to the large total emitting area of such packages.

JimOnLight: One aspect of the PhlatLight chips that appears to be provocative and popular with companies employing PhlatLight products is the modularity of the design. Can you elaborate a little on the PhlatLight technology and how Luminus arrived there?

Don McDaniel: Luminus Devices has operated from the very beginning with a “Platform Approach” to product design. The idea being that by developing a range of chip and package platforms, we could then cost effectively mix and match them to create differentiated products that enable our customers in unique ways. Furthermore, we could do so with modest investment barriers so that we could profitably address interesting niches. Our PhlatLight LED portfolio speaks the language of our platform approach. We continue to explore new application opportunities and use customer feedback to generate and evaluate new product variants.

If the question refers to the fact that we have many bolt-on, replaceable products, the answer is different:

Luminus was founded in 2002 with the goal of replacing discharge lamps in rear projection DLP televisions. To do so, Luminus developed 100W LEDs! The thermal requirements fundamentally influenced our approach to epitaxial, process, and of course package design. The chip-on-board package of our highest output products reflects that learning and development, from the 0.7 C/W package thermal resistance to the custom high current connectors and finally, to the screw down package design. This package continues to be of value for customers wanting to design in the ability to upgrade or replace LED modules in the future.

JimOnLight: Given the collimated nature of the PhlatLight’s radiation patterns, does Luminus find activity in specific product design and manufacturing categories over others?  Are certain fixture types more a natural fit for the light qualities provided by the PhlatLight?

Don McDaniel: The PhlatLight collimation offers improved optical collection efficiency, particularly in projection type optical systems. With the increasing importance of white LEDs even in color tunable entertainment applications, this is perhaps becoming somewhat less important. While Luminus has developed IP for fabrication of collimated white LEDs, current phosphor processes cause light scattering that largely negates PhlatLight collimation. However, the photonic lattice technology remains an important part of big-chip white LED design, as the enhanced extraction efficiency allows us to maintain efficacy which otherwise diminishes as chip area is scaled up.

JimOnLight: The Luminus website mentions Entertainment lighting as an avenue of exploration for the PhlatLight.  Would you elaborate on which avenues the PhlatLight is experiencing popularity?  Is PhlatLight being used in any high output wash or spot fixtures or other entertainment technology?

Don McDaniel: Philips Vari*Lite has been quite candid in disclosing that their revolutionary VLX moving head wash uses seven of our CBM-380-RGBW modules to deliver 15,000 lumens of white light and dramatic saturated and pastel hues. That product has received an enthusiastic reception from the market and we’re honored to be a part of it.

There are a number of entertainment products in various stages of evaluation, demonstration, prototype and production release. These include color washes, color spots, white spots and other smaller fixtures. You can expect to see several prototypes and production releases at LDI next month.

JimOnLight: Does Luminus have any ongoing product agreements or development relationships with Entertainment lighting manufacturers and designers?  The entertainment lighting industry has been generating tons of news lately on LED development – where does Luminus play into that development?

Don McDaniel: While we have no exclusivity agreements or product development relationships with any customers or partners, we work closely with many of our customers on product development and design. We have the technical resources to provide our customers with a very deep level of applications support which we feel is extremely important given the revolutionary nature of many of our products.

JimOnLight: Tell me about Luminus’ high-bay illumination division – has the PhlatLight product used in high-bay lighting had any case studies or other successful venture stories that you could share?

Don McDaniel: We showcased a high bay prototype with Affineon Lighting of Florida in our booth at Light Fair this year that used three PhlatLight LED CSM-360-W modules. The display generated a great deal of interest for Affineon which is now developing a range of products around that part.

JimOnLight: A growing movement of lighting designers, engineers, and manufacturers are exploring lumen output over time as a priority over accepting lumen maintenance and degradation.  How do PhlatLight sources depreciate over time?  As lamp life grows, are PhlatLight chips capable of maintaining a high output rate over competitor sources?

Don McDaniel: PhlatLight LEDs were designed from scratch to be able to operate efficiently and reliably under more than standard operating conditions. Fundamentally, the lumen depreciation physics of PhlatLight LEDs chips is the same as that of any other LED products operating under the same conditions, since our chip design optimizes heat and current distribution and light output. Any differences from one vendor to another are mostly related to package integrity and thermal management. Luminus is an industry leader in those areas; again as a direct result of our experience serving the consumer electronics market with 100W LEDs for RP-TVs. So, yes, PhlatLight LEDs are capable of delivering operating lifetimes perfectly competitive with, and often in excess of, the leading quality vendors in the industry.


A huge thanks to Don McDaniel and Bill Keeler from Luminus Devices for their time and effort!  Make sure to check out the offerings from Luminus at their website, Luminus Devices.  You can see detailed information on every product in this interview on their website.

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Peace Bridge and All of Its Glorious LEDs

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Philips Lighting and a federal agency called the Transportation Enhancement Program have teamed up to light the Peace Bridge with LEDs – it’s the bridge that connects Buffalo and Fort Erie, Ontario. The TEP is a part of the Federal Highway Authority.

Check out this video – it’s a bit fast for really getting a feel for the lighting orchestration of the bridge, but something is better than nothing, right?  The Philips press release is below the video:

Buffalo, NY, USA and Fort Erie, Ontario, Canada – Proving that city landmarks and structures needn’t go dark to be energy conscious, the Peace Bridge has undergone a 21st century transformation made possible by advanced light emitting diode (LED) technology.

The $1.2 million project was funded by the federal government’s Transportation Enhancement Program, with support from the Buffalo and Fort Erie Public Bridge Authority.

Formerly lit by metal halide floodlights that had fallen into disrepair, the 3,580-foot bridge is now illuminated by nearly 700 tri-color LED lighting fixtures – each capable of digital control to produce millions of colors and dynamic sequences. Unlike conventional light sources, they don’t require maintenance-intensive gels, filters or color scrollers to customize the bridge’s appearance on the fly for special events and holidays. More importantly, the entire LED installation will consume just one third the energy of the previous system – reinvigorating the signature bridge in a smart and sustainable way.

“At the turn of the last century Buffalo was known as the ‘City of Light,’ recognizing its status as one of the first cities to be illuminated by hydro-electric power. The Peace Bridge Authority is pleased that over 100 years later we can deliver a project that builds on this heritage, utilizing state of the art technology and energy efficiency,” said Ken Schoetz, Vice Chairman of the Peace Bridge Authority.

“The interplay of light with a signature landmark serves much more than decorative purpose. It should reinforce the form, content and volume of the object as well as reveal the essential character and nature of the architecture,” said Paul Boken, Senior Lighting Designer at Mulvey & Banani International. “For the Peace Bridge, LED technology allowed us to transform a static monument into a vibrant, ever-changing form – all while meeting budget requirements and the need for sustainability, security and versatility.”

“We’re thrilled to bring the extraordinary impact of LED lighting to this important landmark, demonstrating that energy-saving lighting upgrades can be both practical and visually spectacular at the same time,” said Jeff Cassis, CEO of Philips Color Kinetics. “This installation perfectly exemplifies the large-scale exterior applications that LED technology now allows – enabling the use of vibrant color where it was previously impractical, while simultaneously alleviating energy and maintenance concerns.”

In addition to their aesthetic versatility, LED systems are highly durable and therefore well suited for difficult-to-access and vibration-prone environments, such as bridges. For the Peace Bridge installation, a combination of ColorBlast® Powercore and ColorReach Powercore was specified – the former illuminating the deck of the bridge and structure below, and the latter applied to illuminate the bridge’s arches.

Additional information is available at http://www.peacebridge.com.

Sweet.

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Philips and Their New Luxeon Rebel Line

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I just got an email from Kristin with Philips’ marketing about some new gear they’re putting out – they’ve released a series of nine Luxeon LED sources geared towards street lighting, recessed lighting applications, and retrofits.  Check out the press release:

PHILIPS LUMILEDS TARGETS ILLUMINATION APPLICATIONS WITH NINE NEW LUXEON REBEL LEDS
New emitters combine customer requirements for color temperature and color rendering to address key solid state lighting solutions.

SAN JOSE, CA — Philips Lumileds today expanded its LUXEON® Rebel family of LEDs with nine new emitters designed specifically for illumination solutions such as recessed lighting, street lamps and retrofit bulbs.  The new LEDs have been optimized for specific color temperature and color rendering combinations and deliver performance that makes these new emitters uniquely qualified to meet ENERGY STAR® requirements and similar programs for a broad range of illumination applications.

This first set of LUXEON Rebel LEDs created specifically for illumination applications is the result of significant research and collaboration with leading lighting companies and designers.  These parts provide the flexibility to meet varying illumination application requirements in the highest growth segments. In outdoor area and street lighting for instance, a warmer light might be specified for a downtown shopping area whereas roadways might be specified for cooler color temperature light.  Likewise, there are dramatic differences in the lighting solution requirements for merchandising in stores compared to lighting office areas or even what’s preferred in classrooms.

“We are excited to be able to directly respond to the needs of our customers for LUXEON Rebel in certain combinations of color, CRI and light output that enables them to expand their business in the solid state lighting market,” said Steve Barlow, Executive Vice President of Sales and Marketing for Philips Lumileds.  “This is only the first set of LUXEON Rebel LEDs we’re developing specifically for the illumination market and we plan to continue to develop new products in line with our customers’ needs.”

The nine new LUXEON Rebel LEDs now available are binned according to ANSI standards and all have minimum specified color rendering.  Each of the new LEDs delivers light output and lumen maintenance that enable ENERGY STAR® and similar lighting efficiency and performance programs. In addition these emitters deliver the efficacy, lifetime and reliability that all LUXEON Rebel LEDs are renowned for.

“We are committed to delivering the appropriate set of power LEDs with the quality of light, the consistency and reliability that our customers expect from the LUXEON brand,” said Steve Barlow.  “With literally hundreds of potential applications to be addressed, our white LUXEON portfolio will continue to expand with a variety of different product configurations and performance characteristics.”
Availability

The new LUXEON Rebel parts are immediately available from Future Lighting Solutions, www.futurelightingsolutions.com, the exclusive global distributor for LUXEON LEDs and a division of Future Electronics.

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Lumalive – The Clothing That Runs Ads

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@lekogirl and @downwithdragons from Twitter informed me about this item from Philips, but I was away camping when I saw it.  Thanks Daphne and John!

Philips has a product that’s been around for a few years called Lumalive – a garment-based LED display of sorts, it’s like having cloth that has pixels in it.  The system is only available for rental at this time – but it’s been hitting the rounds of conferences and conventions.  It’s like walking, talking advertising.  Slap this onto a pretty lady or handsome guy, and you’ve probably got an advertising/marketing device with its own intelligence and charm.  Apparently when it’s off, there’s no difference between it and another shirt.

The fabric LED system appears to be some kind of flat LED-based device – I could be completely wrong on this and probably am, but that’s what it looks like to me.  Judging from the models in the images and video below, it’s gotta be very low profile, as I don’t see them having the beer gut that I have.  The Lumalive interface is USB, and you can upload about 10 minutes of graphic content to the playback device in the clothing.

Specification-wise, it’s actually interesting:

  • Display panel
    The standard Lumalive display panel is based on 14×14 RGB LED mounted on a thin and flexible substrate. Each pixel contains inorganic RGB LEDs. The display panel is covered with a splash waterproof protection cover.
  • Control unit
    The standard control unit is equipped with a single chip system processor and a FLASH memory for the storage of 10 minutes of unique animations. It includes a rechargeable Li-Ion battery and a USB interface for the drag-and-drop functionality of the content from the PC.
  • Power consumption
    The Lumalive system is powered by a rechargeable battery. The rechargeable battery operates for 3 to 4 hours on one charge. After that the battery can be recharged again with the supplied battery charger.
  • Content management
    The animations, logo’s and text, designed with the mainstream graphic design programs, can easily be converted into a Lumalive playlist with our Lumalive Playlist software. The software is compatible with BMP, GIF or
    JPG files and it works under Microsoft Windows2000 or Microsoft XP
  • Content storage
    These playlists can easily be uploaded to the portable control unit via a USB connection, and displayed on the display panel

Here’s some video – check it out!

Pretty interesting marketing!  What do you think?  Leave a post below in the comments!

lumalive clothing

lumalive

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