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Fun Trivia: Hide and Seek Hopper in ETC’s HQ

Electronic Theatre Controls’ headquarters in Middleton, Wisconsin is generally accepted as unbelievably awesome. ETC won In Business Magazine’s “Commercial Designs of the Decade” award for best development in a large building. Amongst the tangle of storefronts, theaters, and towers; its own “town square” buzzing with inspiration and creation, is a replica of a very famous diner–American realist painter Edward Hopper’s “Nighthawks.” Some cool trivia many do not realize is–quite a few more of Edward Hopper’s paintings influenced ETC’s Town Square. The storefronts were influenced by “Early Sunday Morning” and the bank entrance at the headquarters which houses the finances department with “New York Pavements” and “Summertime.” Characters from Hopper paintings are also visible, including:

• From “Four Lane Road” an older man in a chair, located across from ETC’s deli

• Also from “Four Lane Road” the woman is seen leaning out a window above the Habberdashery (the clothing and swag shop) • “Girl at a Sewing Machine” is also across from the deli, but closer to Manufacturing

• The man from “Pennsylvania Coal Town” is seen by the Century Theatre’s ever-changing marquee

• From “New York Office,” a woman seen above the bank

• From “Room In Brooklyn” the girl sitting with her back to the window

Edward Hopper was a fabulous painter and printmaker. His works portray all the light our eyes harvest from the world magnificently, and it is really fantastic that Electronic Theatre Controls’ headquarters holds such clever tributes to Mr. Hopper. Without light, there is nothing for a painter to portray.

 

 

 

Nighthawks reception photo by John Jacobsen.

Bill Klages Teaches Television Lighting at ETC’s Summer Camp

I finally got through ALL of my Bill Klages shots – last week at ETC’s Summer Camp in Middleton (at the ETC Mothership!) I got to listen to Bill Klages talk about setting up shots for film and broadcast.  You know who Bill Klages is, right?  He’s only the father of modern television lighting and all.

It was pretty amazing to get to see him work and teach the audience.  The man knows light, and it is so obvious how much skill he has developed over the course of his career.  I snapped a ton of shots of Bill while he was giving his seminar, and I’ve listed a gallery view below.  Click on one, and you’re transported to a mystical gallery place of images, like MAGIC!

I just loved this shot – the model is Marina, who was a champ and a good sport for the demo.

Fred Foster, ETC‘s CEO, introducing Mr. Klages.

Fred Foster giving Bill Klages his “HD” hat.

Gallery below!

A Tour of ETC’s Amazing Factory – Also Known as “The Mothership”

While I was in Middleton this last weekend for the ETC Summer Camp, I was lucky enough to get a grand tour of the place where all Source Fours, Sensor dimmers, ETC consoles, and other ETC lighting lines are created, manufactured, and repaired when necessary.  This was a pretty cool experience, quite frankly!  I have a metric ton of images for you all here – along with some narration for most of them.

*Deep breath*

I’ve put these images into a gallery with descriptions and titles – click on the one on the top left below here and the gallery pages will load up, and you can step through each images by clicking on the icons underneath each large image.  Simplicity!

JimOnLight.com Covers ETC’s Dealer and Rep Summer Camp

I had a great time this last weekend at Electronic Theatre Controls‘ 2010 Summer Camp – the great folks at ETC had me up to experience their Dealer/Rep Summer Camp Conference, where ETC dealers and representatives across the world learn about new products, existing products, talk to people working in the major leagues with their products, and generally have a good time.  The first night I was there, I had a day of learning about Selador LEDs, Unison systems, Sensor dimming, and seeing a shootout of ETC products against other products in the industry.

I mean, who hasn’t ever used an ETC product?  I can say that it certainly isn’t me – my career started out on a Microvision FX, and ETC stuff has been in my career since then.  It was pretty great to meet everyone, see people I knew, and meet new people that I will know from now on.  The factory is pretty awesome – I’ve got a post all about that on its own, as well as a post with Bill Klages’ lecture about television and film lighting!

One of the absolute highlights for me at this conference was listening to Pete Weigland and Nick Gonsman give a demo on integrating wireless devices with the EOS console.  Nick and Pete gave so much information on wireless devices in general that my mind was absolutely full of information on wifi, and happy to be so full.  Thanks, Nick and Pete!

Check out some images, won’tcha?

Me and Lowell Olcott rocking a few bottles of the Spotted Cow…  YUM!

My favorite shot of John Kuehl, ETC’s web and social media genius

David Lincecum, Jim Hutchison, Bill Klages (the father of modern TV lighting), and ETC’s Pres, Fred Foster

David Hilton and Novella Smith talking about Selador LED fixtures

The Sons of Sunset jamming in front of the ETC Mothership!

Here’s a ton more shots – in gallery format!  Click one and flip through them all!

Thanks for having me, ETC!