Fox sent me this amazing “making of” video of some cool long-exposure light painting, made with an iPad! Â Check this out:
From the video:
This film explores playful uses for the increasingly ubiquitous â€˜glowing rectanglesâ€™ that inhabit the world.
We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.
We’ve collected some of the best images from the project and made a book of them you can buy:Â bit.ly/mfmbook
Read more at the Dentsu London blog:
and at the BERG blog:
It’s an exciting project for us, as it’s the first time we’ve had a proper chance to explore some of the themes and possibilities behindÂ Making Future Magic,Â with the benefit of the superbrains and hands of some new creative partnersÂ Timo Arnall,Â Jack SchulzeÂ and the rest of the BERG team.
The brief and discussions we had in the process of making these films were about some of the aims behind the Making Future Magic strategy â€“ all of which are about expanding the value of the commercial communications we make by approaching things with a particular set of priorities:
To make creative work that is contributory and sensible to its culture and environment; to be exploratory and sensitive with regard to materials and media; to wonder what magical visions (as opposed to the familiar dystopias) of the future of media might look like.