Rube Goldberg Machine of Light


Dear Japanese marketing company who invented this video, that advertises a high-speed internet company called au Hikari:
I love you all so very much.


This whole video starts from one single beam of light — every piece of the Rube Goldberg machine is powered either in part or en toto by that one beam.

Thanks, Colossal!

How It’s Made – Optical Lenses

Yet another very interesting process installment of the How It’s Made series – the creation of optical lenses for cameras and photographic equipment.  this process is pretty complicated and awesome.  I hope you enjoy this as much as I did – I have been learning new stuff all week!

Check it out:

Another interesting video, this one from Kodak:

and this video, on lenses and types, is just fun:

Francisco Gomez Paz and Paolo Rizzatto Give Us “Hope”


Sometimes I find something, whether it be a fixture, a light source, a design, or just a person that I find fascinating and wonderful.  I feel that way about my wife, for example.  The Hope Chandelier from Francisco Gomez Paz and Paolo Rizzatto gives me that kind of a feeling – the Hope Chandelier has been created using pieces of polycrabonate, very thin, to bring a warped glass effect to the fixture.  Hope is math and optics.  I love it.

hope lens detail



Thanks, Freshome and Moco Loco!