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BARCO’s Talking to ETC About Buying High End Systems

Well, we’ve all been wondering who was sniffing, now we know — BARCO is in talks with Electronic Theatre Controls (yes, THAT ETC) about putting High End Systems somewhere within the ETC line.  It’s not a secret that the Revolution didn’t quite hit the rental market like they liked (although it is a fine moving head for its application), and this is a brilliant move for a manufacturer already in a good place with the conventional market, high quality LED markets, and theatrical lighting control market.

We here at JimOnLight.com always have a place in our heart for the High End brand, and I personally am always glad for people to get to continue to reap the creations that come from Richard Belliveau’s big ol’ brain.  Awesome, ETC and High End!

From an email from High End’s marketing department:

Barco and ETC announced today that they are in the midst of serious discussions wherein ETC would acquire High End Systems, Barco’s lighting activities, part of the Entertainment division. While the timeline for the completion of this acquisition is still unknown, both parties are committed to moving forward with a successful transaction.

Wim Buyens, senior vice president of Barco’s Entertainment division, commented, “For Barco, the envisioned divestment of its lighting activities is in line with its strategy to sharpen the focus on its core activities. We believe joining forces with ETC would enable High End Systems to realize its full business potential, while providing ongoing support and opportunity development for its customers, and we appreciate ETC’s commitment to maintain High End’s operations in Austin and fully support the development of High End’s products.”

Fred Foster, ETC CEO commented today, “ETC has been executing a strategy to grow our company. We want to offer our employee-owners opportunities for greater personal success and continue to give our customers innovative products and services. We see adding HES to the ETC family as an opportunity for both of those things. Our plan is to continue High End operations from their current location in Austin, TX. High End products like the Sola family of LED automated fixtures, Wholehog consoles, and Axon media servers are innovative tools for the live-events industry. Our intention is to make the investments needed in order to restore these products and the High End brand to market-leader status.”

Foster continues, “We place a high value in not only the High End products, but also the employees that will join our ETC family with the completion of this acquisition. Both companies have similar core values when it comes to innovation and I know working together will be a great success.”

More information will be announced in the coming weeks as it becomes available.

From the ETC Press Ninjas, Rachel Frederick in particular:

Middleton, WI (01, March, 2017) – ETC and Barco announced today that they are in the midst of serious discussions wherein ETC would acquire High End Systems. While the timeline for the completion of this acquisition is still unknown, both parties are committed to moving forward with a successful transaction.

Wim Buyens, senior vice president of Barco’s Entertainment division, commented, “For Barco, the divestment of its lighting activities is in line with its strategy to sharpen the focus on its core activities. We believe joining forces with ETC would enable High End Systems to realize its full business potential while providing ongoing support and opportunity development for its customers, and we appreciate ETC’s commitment to maintain High End’s operations in Austin and fully support the development of High End’s products.”

Fred Foster, ETC CEO commented today, “ETC has been executing a strategy to grow our company. We want to offer our employee-owners opportunities for greater personal success and continue to give our customers innovative products and services. We see adding HES to the ETC family as an opportunity for both of those things. Our plan is to continue High End operations from their current location in Austin, TX. High End products like the Sola family of LED automated fixtures, Wholehog consoles, and Axon media servers are innovative tools for the live-events industry. Our intention is to make the investments needed in order to restore these products and the High End brand to market-leader status.”

Foster continues, “We place a high value in not only the High End products, but also the employees that will join our ETC family with the completion of this acquisition. Both companies have similar core values when it comes to innovation and I know working together will be a great success.”

More information will be announced in the coming weeks, once the acquisition reaches final stages.

BARCO’s stock is kinda kicking some booty — here’s the last year to date:

BARCO’s one year stock performance

 

Keep kicking the photons, High End Systems!!  Nothing but love for you!!

BARCO Acquires High End Systems

Hmm.

BARCO has acquired Austin, TX based High End Systems for about fifty five million bucks. High End Systems, for those who don’t know, is a moving light and automated technologies company that all lighting designers in the industry have or will have at some point encounter their gear. From the article at Blue Room Forums, it looks like BARCO is pretty excited to get their name on HES and release technologies together:

Stephan Paridaen, President of Barco’s Media and Entertainment division states: “We are proud and excited about joining forces with the leading player in the digital lighting market. High End’s differentiated product line-up and recent product introductions are clearly proof of their market-led vision and strong R&D focus. We look forward to introducing many new and exciting products into the converged lighting/video space together.”

“The acquisition is a great outcome for the employees of High End Systems and we are confident that the combined creativity and customer focus of Barco and High End Systems will deliver superior technology for the global entertainment markets,” said Merritt Belisle, Chairman of High End Systems, Inc.

BARCO is a global technology company that produces a lot of multimedia equipment and technologies. The acquisition of HES will be an interesting bit of change, and I for one am interested in seeing how this impacts the lighting industry, especially with regards to media servers and digital lighting.

<Update>
The link from above was actually from Ukslc.org, not Blue Room.
Oops!