Posts

Not Your Grandma’s CFL – The Brain Compact Fluorescent Lamp

From Belarusian design team Solovyov Design comes an awesome bit of compact fluorescent goodness that breaks the mold of the typical corkscrew-shaped glass envelope.  Meet the Insight CFL from Solovyov Design:

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I love seeing photos of the design team after meeting their lighting product for the first time.  It’s almost like seeing into someone’s soul before you see their face.  LOVE IT!  Meet Solovyov Design chief designers Maria and Igor Solovyov.  Maria, Igor — JimOnLight loves your work!

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TED Talks: Beau Lotto, The Eyes, and The Power of Reality

Have you ever heard of the TED Talks?  TED Talks are lectures from remarkable people in the world, and they’re all free.  The best thing about the TED talks is that not only are they free (like all helpful and inspiring ideas should be) but they are actually something that gives you insight into the mind of someone truly interested in improving the world.

As you can imagine, something that deals with light and that is inspiring is of great interest to me.  I just found a great TED talk – perfect for your Friday morning in the office or at home sipping that first (or second, I suppose, at least in my case) cup of coffee.  Meet Beau Lotto – he’s a guy who is shedding light onto the long time mystery of the brain’s complex visual system.  From TED’s website about why you should watch this video:

“Let there be perception,” was evolution’s proclamation, and so it was that all creatures, from honeybees to humans, came to see the world not as it is, but as was most useful. This uncomfortable place — where what an organism’s brain sees diverges from what is actually out there — is what Beau Lotto and his team at Lottolab are exploring through their dazzling art-sci experiments and public illusions. Their Bee Matrix installation, for example, places a live bee in a transparent enclosure where gallerygoers may watch it seek nectar in a virtual meadow of luminous Plexiglas flowers. (Bees, Lotto will tell you, see colors much like we humans do.) The data captured isn’t just discarded, either: it’s put to good use in probing scientific papers, and sometimes in more exhibits.

Outside the studio work, the brain-like (that is, multidisciplinary) organization is also branching out to bigger public engagement works. It’s holding regular “synesthetic workshops” where kids and adults make “color scores” — abstract paintings that computers interpret into music, as with scrolls fed to a player piano. And lately they’re planning an outdoor walkway of color-lit, pressure-sensitive John Conway-esque tiles that react and evolve according to foot traffic. These and Lotto’s other conjurings are slowly, charmingly bending the science of perception — and our perceptions of what science can be.

Lotto teaches at University College London.

“All his work attempts to understand the visual brain as a system defined, not by its essential properties, but by its past ecological interactions with the world. In this view, the brain evolved to see what proved useful to see, to continually redefine normality.”

British Science Association

Ok, the video is more than five minutes, but it is an investment in intelligence. Check it out:

Make sure to check out some of TED’s other lectures (well worth the time), and definitely check out Beau’s laboratory, Lotto Lab.