Making Light Magic – Long-Exposure 3D Light Painting with an iPad


Fox sent me this amazing “making of” video of some cool long-exposure light painting, made with an iPad!  Check this out:

Making Future Magic: iPad light painting from mcgarrybowen uk on Vimeo.

From the video:

This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.

We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

We’ve collected some of the best images from the project and made a book of them you can buy:

Read more at the Dentsu London blog:
and at the BERG blog:

An excerpt from the McGarryBowen blog, the people working with BERG London on the project:

We’ve been making two films with BERG over the summer.  This is the first.

It’s an exciting project for us, as it’s the first time we’ve had a proper chance to explore some of the themes and possibilities behind Making Future Magic, with the benefit of the superbrains and hands of some new creative partners Timo Arnall, Jack Schulze and the rest of the BERG team.

The brief and discussions we had in the process of making these films were about some of the aims behind the Making Future Magic strategy – all of which are about expanding the value of the commercial communications we make by approaching things with a particular set of priorities:

To make creative work that is contributory and sensible to its culture and environment; to be exploratory and sensitive with regard to materials and media; to wonder what magical visions (as opposed to the familiar dystopias) of the future of media might look like.



How It’s Made – Neon Signs (She’s Always Buzzing Just Like…)

I’m telling you, I found a metric crap-ton of these How It’s Made videos relating to light and the lighting industries.  Me and my addictive personality! (SHUT UP, GUYUTE)

It is stunning to watch this man in the video work with the glass tube – it is truly an art.  I learned to work with glass in undergraduate school at a glassblowing studio in rural Illinois – a pool of glass in its molten state is one of the most beautiful things in the world.

Check out the video – very cool!

Eizo’s Pinup Girl Calendar. So Racy, They’re All Skeletons.

There’s an imaging company called Eizo that happens to specialize in medical monitors made for viewing X-ray images, or radiographs, as they’re really called to all the cool kids.  So one day, this company called Eizo had an idea to produce a calendar to promote their products.  Eizo calls this other company in Germany called Butter that specializes in advertising, and then I imagine a conversation sort of like this took place:

“Okay, we want to make a calendar.  A pinup calendar.”

“Oh, that’s an awesome idea!”

“Okay, cool.  So, we need to make a calendar with physically attractive people in very revealing poses.”

“What does that have to do with the product?”

“Nothing.  Doctors like pretty people.”

“Cool.  What if we take x-rays of the pretty people to actually go along with your product?”


These images are just on the edge of safe for work.  Just FYI.  But really – what an incredibly awesome idea for a marketing product for a company who sells radiograph monitors?!

I’ve put these into a gallery, because, well, why not?  It’s probably better that way.  Also, you can buy one of these on eBay, apparently.

Epson and 3M’s Projected Video Spokesmodel


Have you seen this?  3M and Epson have teamed up to produce a projected animated window display/store display model that is projected upon a piece of 3M’s Vikuiti film.  This stuff is 0.3mm thick!  The idea is to make a film that can be stuck onto shop windows (and any other surface that The Limited or Abercrombie can come up with) and lure the wide eyed kiddies.  It’s a pretty interesting twist on an existing idea.

Check out this video:


3M vikuiti

Thanks, Ixiqi and Engadget!

Lumalive – The Clothing That Runs Ads


@lekogirl and @downwithdragons from Twitter informed me about this item from Philips, but I was away camping when I saw it.  Thanks Daphne and John!

Philips has a product that’s been around for a few years called Lumalive – a garment-based LED display of sorts, it’s like having cloth that has pixels in it.  The system is only available for rental at this time – but it’s been hitting the rounds of conferences and conventions.  It’s like walking, talking advertising.  Slap this onto a pretty lady or handsome guy, and you’ve probably got an advertising/marketing device with its own intelligence and charm.  Apparently when it’s off, there’s no difference between it and another shirt.

The fabric LED system appears to be some kind of flat LED-based device – I could be completely wrong on this and probably am, but that’s what it looks like to me.  Judging from the models in the images and video below, it’s gotta be very low profile, as I don’t see them having the beer gut that I have.  The Lumalive interface is USB, and you can upload about 10 minutes of graphic content to the playback device in the clothing.

Specification-wise, it’s actually interesting:

  • Display panel
    The standard Lumalive display panel is based on 14×14 RGB LED mounted on a thin and flexible substrate. Each pixel contains inorganic RGB LEDs. The display panel is covered with a splash waterproof protection cover.
  • Control unit
    The standard control unit is equipped with a single chip system processor and a FLASH memory for the storage of 10 minutes of unique animations. It includes a rechargeable Li-Ion battery and a USB interface for the drag-and-drop functionality of the content from the PC.
  • Power consumption
    The Lumalive system is powered by a rechargeable battery. The rechargeable battery operates for 3 to 4 hours on one charge. After that the battery can be recharged again with the supplied battery charger.
  • Content management
    The animations, logo’s and text, designed with the mainstream graphic design programs, can easily be converted into a Lumalive playlist with our Lumalive Playlist software. The software is compatible with BMP, GIF or
    JPG files and it works under Microsoft Windows2000 or Microsoft XP
  • Content storage
    These playlists can easily be uploaded to the portable control unit via a USB connection, and displayed on the display panel

Here’s some video – check it out!

Pretty interesting marketing!  What do you think?  Leave a post below in the comments!

lumalive clothing



Tenori Pop

tenori pop

What do you get when you put projection technology and some sort of movement-sensing, artificial intelligence device of some sort together?  Why, you get advertising, of course!  What were you expecting?

Created by NTT IT as an interactive art piece, Tenori Pop was created by NTT IT, a Japanese firm.  It’s an interesting concept – I wonder what this would be like in large scale – think a coliseum sized venue.  Can’t you see someone coming up with a high-output projection advertisement at a ballgame or concert that lights up the undulating crowd with Coke and hotdog ads?  Of course you can.

Check out this video:

Thanks, CScout!

Viral Insight – Honda’s “Brilliant” Commercial

Har har, har.

Honda is releasing a new Insight (apparently an “affordable hybrid”), and they created a viral video to go with it!  Wieden + Kennedy Amsterdam produced a one minute spot for the Insight, featuring a huge grid of Insights making graphics in the dark desert with their headlights.  The first video is the commercial, and the second is Wieden and Kennedy Amsterdam’s “making of” video.

Thanks, Etre!

LDI – Aqua Visual FX

Aqua Visual FX had a great booth at LDI this year.  For those of you who don’t know about Aqua Visual FX’s products, it’s basically a water billboard, with the images and text you want displayed shot down in sheets from a top point.  All the water is in a relatiovely closed circuit system, with the water being recycled once it reaches the bottom.  You’d think that all of that water hitting the ground would make a lot of noise, but because of the baffle-like filter at the receiving end of the water, it is very quiet.  I’ve seen a few of these in use at trade shows, but LDI’s display was my favorite.

I put together a really shaky animated GIF of the pics I took of the Aqua Visual FX booth, and I’ve posted some pics below.  Check it out, and check them out.  The gif is a little large – it should load itself and stop being shaky in a few seconds…

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