JimOnLight.com in San Francisco – the Non-Work Photos – at Photonics West 2011

I did have a hell of a time in San Francisco, that much has to be said.  Between working our butts off to make the booth look great, not getting some of the gear we needed shipped for our booth, and stumbling around looking for a Starbucks, I had a BLAST!

(Come on.  I kid – there’s a fu%$ing Starbucks every five feet in San Francisco, don’tcha know?)

Check out some photos I took on my trip – fun was had by all!

The lovely ladies of marketing from DiCon Fiber-Optics and DiCon Lighting – get ready, I’m posting something about a new DiCon product VERY, very soon.  Absolutely exciting!

Two industry veterans talking about touring – Rick Hutton from InLight Gobos on the left, Mark Hetrick from a billion road miles on the right.  Mark, Rick, and I walked the Photonics West tradeshow floor for a while, then Rick and I did some geeking out on the South floor.  What a great conference!

Here’s the image gallery of my trip – if you click on a thumbnail, a magic image gallery opens up!

The Ocean Thin Films Booth at Photonics West 2011

Last week, I was in San Francisco exercising my lighting design muscle for Ocean Thin Films’s booth at Photonics West 2011.  Fun was had by all – I got to see Jax from JimOnLight.com, I got to see Phil Buchsbaum from Ocean Thin Films, Rick and Adri Hutton from InLight Gobos, and a ton of other folks who all had great times walking around, enjoying the awesome weather, and generally having a great time!

The rig was simple but effective – three handfuls of tungsten SeaChanger profiles, a handful and a half of Nemo Wash units (SeaChanger’s LUXIM lamp fixtures), and a couple of VL-1000 Tungsten for frosting.

Check out the rest of the images – click on a thumbnail and a magic gallery of images opens up!

See this dude here below?  The guy in the lift?
That guy is Mark Hetrick.  He is one of the coolest dudes I’ve ever met.

Jim’s On the Way Home from NAB 2010

I am sitting in the Vegas airport waiting for my flight to board, thinking of all the absolutely awesome times I had over the last 72 hours.  The NAB Show at the Las Vegas Convention Center was a HIT for me – lots of people, lots of interviews, and tons of fun.  A word to the wise though – Phil’s Steakhouse at Treasure Island gave me food poisoning, so I spent Monday afternoon and night holed up in my room puking my guts out.

<start Google Sarcasm tracking>Thanks a lot for the day of vomit, Phil’s Steakhouse.</sarcasm>

Tuesday was an unbelievable day – not only did I get to interview two of my favorite lighting designers (Jefferson Waful from Umphrey’s McGee and TJ Gerckens from – well, everywhere), but I also got to talk to Jeff Ravitz, John Gates, Jon Griffin from Saddleback Church, and many other great pros.  A major thanks to Tom Stanziano and Phil Buchsbaum from SeaChanger/Ocean Thin Films for flying me out and allowing me to have outstanding conversations with outstanding people on film.  What an amazing few days.  Amazing.

Videos coming soon – stay tuned!

Luxim’s LIFI Technology – A Follow-Up with Tony McGettigan at Luxim

One of my favorite things about digging into our industries is the people and relationships I make through research and interviews.

I recently had an email chat with Tony McGettican at Luxim Corporation, the folks who are making the LIFI plasma lamp.  Their unique and innovative product is becoming widely spread across all of the lighting industries, and it’s been an exciting addition to the Entertainment industry.  Seachanger is using a LIFI lamp in their NEMO fixtures, Robe is using a LIFI lamp in their ROBIN moving heads, and as the industries realize the merits of plasma tech, we’ll see a lot more of that lamp in the very near future.

I asked Tony a few followup questions a few weeks ago, after having a great email interview with him earlier in the year.  I’ve been tracking their progress for a long time, and I will continue to do so.  Questions and answers are below:

JimOnLight.com:  The last time we talked, Luxim’s LIFI source was just grabbing footing in the Entertainment lighting market with a plasma-source for Robe’s ROBIN series moving head. Now, great companies like Seachanger are getting in on the action with a LIFI source in their NEMO CMYG fixture. Are there other entertainment ventures that Luxim is participating in to date?

Tony McGettigan @ Luxim: We are very pleased with the Robe and Seachanger programs.  Each has been recognized in the industry as ground breaking in terms of performance and innovation.  There are several exciting new projects in the pipeline that we will be able to share more on later in 2010. You may be aware that Robe won the Innovation Award at PLASA in London as well as the SIEL Award in Paris last year.  In addition, the SeaChanger Nemo won the 2009 LIGHTFAIR Innovation award in New York.

JOL: How has the LIFI technology changed or improved since gaining partnerships in the entertainment industry?

Tony @ Luxim: We entered this sector with market-leading color quality and lifetime.  Our focus is now on increasing brightness.  We are doing this in two ways:

  • By developing more efficient systems at the current wattages, AND
  • By adding higher-wattage product offerings to our line-up

JOL: Has Luxim seen a larger market share in the infrastructure and civil lighting markets since the release of the LIFI product?

Tony @ Luxim: Our technology is being adopted in all sorts of applications from aquariums to grow lighting to zoos.  In the infrastructure and general lighting markets we are gaining share as a high-illuminance complement to LED solutions.  Several of our customers have a strategy of using LEDs in general lighting applications up to 15000 lumens and using our technology where higher output is required. We have a customer in the US that already has secured orders from 5 different cities and municipalities.

JOL: There’s lots of news stories about new and innovative LIFI applications, from aquarium tank lighting to mobile lighting applications for the construction industry. Can you give some insight on the new projects in related industries that Luxim is pursuing?

Tony @ Luxim: Here are a couple of examples where the unique attributes of our technology are helping our customers deliver better lighting solutions.

  • In Aquariums, our source can deliver excellent color quality AND excellent penetration into the water.  This dramatically improves the visitor experience.  The fish show beautifully while plants and corals can thrive deep below the tank surface.

  • In grow lighting, our sources increase the “seeding rate” and show faster, more efficient early-stage growth than competitive sources on the market.

There are many more examples, but this gives a flavor.  The uniqueness of our light source is apparent at first sight.  In each of our applications, customers are harnessing some of the unique features to deliver a superior overall lighting solution.

Jim, these are very exciting times at LUXIM.  Light Emitting Plasma is gaining significant acceptance in the marketplace and we continue to improve upon our technology.


Tony, we’re so excited to see what comes next for Luxim and the LIFI technology.  You have many fans in the JimOnLight.com community!  Thanks for your time, as always!