The People Make the LDI Experience for Me

LDI reminds me that there are so many things I love and hate about this industry we call our home.  I hate the hours; I love the payoff.  I hate the exhaustion; I love the camaraderie that occurs between people that don’t normally play well with others.  The one thing that I love more than any of it is the people of this business.  The people make LDI for me, every single time we trek our rear ends to the desert for our industry’s prom.

I walked around taking as many “obligatory LDI selfies” as I could.  I took a bunch near our booth, and yes Jaybles, some of these aren’t selfies.  :D

I missed seeing hundreds of people.  This is the standard for LDI.  Next year I’ll miss more hundreds of people.  You have to make these shows focus on who you DO get to see!  You’ll always see who you missed next year!

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Eric Mueller, Matt Suarez, Thomas Fonseca, the bald one, and Corey SIlverman!

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TEAM AVOLITES AWESOMESAUCE!!!!!!!!! Holy awesome, Batman!

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Flash and Trash Works Inc – Executive Team! Cat West and Joe Cabrera, two of the world’s greatest programmers.

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What’s Danilo looking at? Danilo, DeAnna, Mikey, and Gilbert!

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Tobin Neis of Barbizon and Sharon Gross from Bandit Lites!

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Hi Brad! Brad Schiller, ladies and gentlemen!

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It’s Simon Newton! Great to meet YOU, dude!

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Steve Shelley, who always has a giggle for me!! You’re awesome.

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Sharon, so great to meet you finally! World, Sharon runs PR for Bandit Lites. Say hi to her on Facebook and Twitter! GO! DO IT!

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Feelin’ CONGO with Susan Rose!

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Look at that big beautiful smile! Richard Belliveau and I resting the dogs at the Elation Professional booth.

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Randy Wade! What’s up man?!

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What’s that weird Stepford Wives face we’re making?! Me, Justin Lang, Mike Graham, and Danilo Oliveira.

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Danilo, Peter Kirkup of Peter Kirkup, and Mikey all talking shop.

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LOOK at this f*cking guy!! Did he get sexified or WHAT?! Peter Kirkup looking great at LDI 2014!

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Avolites’ Koy and a lovely chap that I did not get a name from, EMAIL ME!

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Rosco Matt! Awesome chatting with you mandingo.

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The brainchild of Legend, Rogue, and many more, Michael Graham!

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Nick Airiess (NICKY!) and Dan Goldsmith of X-Laser

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F*CK YEAH! Kevin Loretto, JOL, Thierry Pouliot!!!! Great to see you both!!!

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The enchanting Miss Katherine Walmsley from our UK office and CARRRRRRLOS! Carlos makes photoshop and e-blasts his bitch.

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Hi Justin!

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Jeremy Kumin of ENTTEC! I thought Enttec had the coolest booth at LDI, totally Steampunk.

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THE GOGGLES!!!

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AWWWW! It was so great to see Jax.

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Jacob Coakley is the third funniest man I have ever met. Read what he has to say about what we do, his words drive our businesses in a strongly creative direction.

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One of Entertainment’s favorite ladies! Heather Marie Short rocks!!

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SEE?! She’s commanding you with her eyes!!!

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Ladies and gentlemen, the most popular man on the block! Look at that tongue!!!

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David makes the JimOnLight world go ’round. David is our technojesus

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Dr. DMX!

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Debi Moen — this lady writes the lighting industry’s soul. Fact.

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I call this one “nefarious smiles”

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Danilo having an eyebrow moment

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Jeremy, JOL, Crystal LEE!

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Berenice Chauvet – Lighting’s Marketing SAMURAI!!!!

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BAHAA!!! YOU GUYS!@!@!

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CHAD FOR PRESIDENT!!!!! ROSCO CHAD! ROSCO CHAD!

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Oh my god this was the best photo ever. Chris Conti, my salty head, and Michael Eddy at load-out.

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STEALTH selfie! Berenice, meself, Jackie. I caught Jackie Tien on camera!!! She ninja’d the other way for the next shot I took, you fast devil you!

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Andre!!! Cool to meet you, duder!

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This guy. A very awesome chap. He introduced himself to me and I did not record his name. What’s your name again, my man?! Amy Walker, what’s his name?!?!

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Me, Susan Rose, Berenice Chauvet, and Joe Fucini! Awesome!

 

It's Allan Reiss programming his awesome booth!

It’s Allan Reiss programming his awesome booth!

 

 

Load-in week dinner for those of us who stayed late.  We were the few.  As in you see who stayed late!

Load-in week dinner for those of us who stayed late. We were the few. As in you see who stayed late!

Y'all COME BACK NOW!

Y’all COME BACK NOW!

EIBTM 2012 – Lighting Designers, JUMP ON THIS

I just got back last week from Barcelona, Spain – I was over at EIBTM 2012 for CAST; we’re exhibiting the Vivien suite and showed some wysiwyg to some folks.  In this respect, that’s unimportant.  What is important is the fact that I have never been to a show where there was such a potential for lighting design greatness than I have when I saw the show floor at EIBTM.

First – this show is absolutely jam packed and crazy.  Good crazy, mind you — this is a large show completely filling the Fira Gran Via Barcelona, which is a big, beautiful hall:

There are stand after stand of countries marketing to Event and Meeting Professionals and hoteliers and all kinds of really corporate stuff — 5-star hotel chains showing their best properties, city and country travel and tourism bureaus hocking their destinations as the “in” place to come for a particular event/meeting/what-have-you, and there is a lot of really tremendous design there — glass and wood, real plants, just and amazing display of crafstmanship.  Even our stand, a 10X20 over in the Technology Pavilion, had puttied and painted corners and generally looked sleek and nice.  There was one thing missing from most of these displays, and there were some magnificently enormous displays…

…the touch of a Lighting Designer.

There is amazing opportunity here, people — perhaps it’s time to start putting together some proposals and sending out some resumes, yeah?  Even though this is not (I repeat not) a lighting trade show by any stretch of the imagination, some of these countries’ displays could really benefit from the touch of a lighting designer.  Countries like Estonia, my favorite stand even though not the largest, could really benefit from some nice programming and sequencing to best fit their country’s appearance.  There is something so elegant about having the calculated eye of an LD to put some real pizzazz into something so important as hundreds of millions of dollars of potential revenue, if not exponentials of that figure.

This is not to say that they didn’t have the services of a lighting designer, but to me it did not appear as though an LD had given a lot of input other than GI (general illumination) in many of these cases.  Also keep in mind I’m a critical bastard who looks intensely at these things, and from a different perspective than any one of the attendees of this show — it’s just not what the show is about at all, it’s about destinations, events, meetings, and all of the revenue that goes along with that industry.  BUT, to the right LD, one of these stands could be a playground of immense proportions!

A few random teasers — there is a gallery at the bottom of the post with everything and anything from this trip!

Entering into the Fira Gran Via Barcelona for the show:

Spain’s EIBTM booth:

Denmark’s EIBTM booth:

Holland’s EIBTM booth:

Oh yeah, and Barcelona!  It was my first time in Spain, but I have to report that I only got to enjoy one really great meal and a bunch of hotel and convention floor food, I had the show on top of a beta program going on and writing documentation for said release.  I got a lot of cell phone shots of various locations around Barcelona, but I was busy from sun-up to sundown and didn’t really get much of a chance to enjoy Barcelona.  Sorry, Barcelona!  Maybe next time!  My Dad says you’re pretty cool, though.  La Barca del Salamanca is one awesome awesome awesome restaurant in Olympic Village along the water in Barcelona, there are some shots in the gallery of the amazing meal we had there with Corbin Ball!  Thanks Corbin, I had a blast!

Awesome.

Every street a different set of panels, but every street had them about every ten meters for miles.

The Maitre d’ un-crusting the salt from our sea bass at La Barca del Salamanca!

This image below was so awesome – this was a stone statue of a woman and child that was sitting by the Fira Gran Via loading dock entrance.  It’s obviously very old, but it was just so excellent to see this stone woman standing guard with her child over the loading dock.  I love stuff like that.

Click on any image thumb below and open up the Gallery view!

Interactive LightBoxes from Enlighter and Light Act

I got an email a little while ago from Mitja Prelovšek who runs the lighting website Enlighter.  (Sorry I haven’t posted this yet Mitja, I’m in just released software land!)  Enlighter did a project recently with interactive product called Light Act, which is pretty cool — imagine tracking a person as they walk past a store front, and allowing the lighting to literally interact with them as they realize they’re being entertained.  Now that is what I call outstanding!  I thought sticking a large pixellated box in front of a video display was pretty creative, this kinda just blew my mind and made me have a morning period of creativity!

Check this out:

From the video description:

Interactive LightBoxes is an interactive lighting installation using 1 reActor and 2 SmartView modules from LightAct system. These modules control 6 light boxes that through the interactivity draw people closer and invite them to interact and play with them. The message displayed on the light boxes gets across much more easily while the interactivity helps to save energy.

This is outstanding, and it’s not really that complicated!

The system itself is a motion tracking-type system that has some extra translators for lighting protocols other than DMX (like DALI for architecture and any pulse-width modulation signal stuff for homes and buildings), along with a software suite that allows you to either write your own code or use the software to set up your “interactivity barriers” as we would call them.  Check out a diagram of the system — opens up to 1024 pixels!

Awesome work, Mitja and the Enlighter crew!  Thanks for letting us know about your project!

WOW: Work It, Tron Dancers!

Japan, I love you. You’ve done it again.

The Wrecking Crew Orchestra performs a jaw dropping dance performance inspired by TRON. I love their use of cueing and the effects they can create using only intensity parameters and their bodies! CHECK IT OUT!

This is the full length version of a piece seen in the Sony Experia smartphone ad:

BMW’s Flash Image Ad – A Hit? A Miss? Subliminal?

In Germany a few weeks ago, BMW tried something pretty interesting – a quick flash image in a commercial that leaves a ghosted after-image of the company’s logo in the viewer’s eyes.  Check out the video first:

What they did to achieve this effect was to place a very powerful flash generator, the ProFoto Pro-7-B, behind a big card that had the letters “BMW” cut into it.  At one point, the motorcyclist in the video tells the audience to close their eyes – and *poof* – the letters magically appear in the darkness behind the audience’s eyelids.

What would we call this, “Retinal Advertising?”

Pretty interesting, huh?  I mean, I think it’s a pretty neat way to add some magic to an advertisement.  However, as we live in the United States (or as I like to call it, the Land of Litigious Ideals), I think Wired Mag put it pretty close to accurate:

As you can see from the cinema-goers’ reactions, the smoke-and-mirrors gimmick went down well.  I can’t imagine this working in the U.S, though.  None of the teenagers would see it, as they’re all texting and chatting on their phones, and somebody, somewhere, would decide to sue the theater for triggering an epileptic fit.

Sigh.

Well, an artist can dream!

How It’s Made – Neon Signs (She’s Always Buzzing Just Like…)

I’m telling you, I found a metric crap-ton of these How It’s Made videos relating to light and the lighting industries.  Me and my addictive personality! (SHUT UP, GUYUTE)

It is stunning to watch this man in the video work with the glass tube – it is truly an art.  I learned to work with glass in undergraduate school at a glassblowing studio in rural Illinois – a pool of glass in its molten state is one of the most beautiful things in the world.

Check out the video – very cool!

Eizo’s Pinup Girl Calendar. So Racy, They’re All Skeletons.

There’s an imaging company called Eizo that happens to specialize in medical monitors made for viewing X-ray images, or radiographs, as they’re really called to all the cool kids.  So one day, this company called Eizo had an idea to produce a calendar to promote their products.  Eizo calls this other company in Germany called Butter that specializes in advertising, and then I imagine a conversation sort of like this took place:

“Okay, we want to make a calendar.  A pinup calendar.”

“Oh, that’s an awesome idea!”

“Okay, cool.  So, we need to make a calendar with physically attractive people in very revealing poses.”

“What does that have to do with the product?”

“Nothing.  Doctors like pretty people.”

“Cool.  What if we take x-rays of the pretty people to actually go along with your product?”

“Awesome.”

These images are just on the edge of safe for work.  Just FYI.  But really – what an incredibly awesome idea for a marketing product for a company who sells radiograph monitors?!

I’ve put these into a gallery, because, well, why not?  It’s probably better that way.  Also, you can buy one of these on eBay, apparently.

Hey Detroit – You Should Listen When Broken City Lab Talks to You

In September to November 2009, people in Detroit, MI and Winsor, Ontario will be seeing messages like this projected in the night sky:

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Broken City Lab – a “creative research group” – will be shining these kinds of messages on the CIBC building for all of Detroit to see.  Broken City Lab is from Windosr, a city that is also bearing the brunt of the really excellent business dealings of the “big three” auto giants.  BCL uses art as a means to “tactically disrupt and engage the city, its communities, and its infrastructures to reimagine the potential for action in the collapsing post-industrial city.”

Broken City Lab calls this project “Cross Border Communication:”

Cross-Border Communication an interventionist performance series based on the desperate need to communicate with Detroit, Michigan from Windsor, Ontario.

Using a 6000 lumens projector, Broken City Lab will transmit a message to Detroit once a week for 45 minutes from September to November 2009. Each week will feature a different message that we write and project onto the CIBC building, located at Ouellette Avenue & Riverside Drive in Windsor and clearly visible from downtown Detroit.

I think this is a pretty great idea beyond its artistic implications. Isn’t it a shame though that people have to communicate with the “forces that be” in this way?

Thanks, PSFK!

Epson and 3M’s Projected Video Spokesmodel

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Have you seen this?  3M and Epson have teamed up to produce a projected animated window display/store display model that is projected upon a piece of 3M’s Vikuiti film.  This stuff is 0.3mm thick!  The idea is to make a film that can be stuck onto shop windows (and any other surface that The Limited or Abercrombie can come up with) and lure the wide eyed kiddies.  It’s a pretty interesting twist on an existing idea.

Check out this video:

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3M vikuiti

Thanks, Ixiqi and Engadget!

Cree LED Releases an IPx5 Rated Tri-Color LED

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Cree, Inc – one of the major LED players in the industry, released a few weeks ago an LED with an IPx5 rating.  This means the LED is perfect for outdoor displays and situations where the LED is going to come into direct contact with water.  Typically, LED displays are made with respect to water-tightness as to not cause the display to fail, but Cree has incorporated this protection into the LED itself.  From the press release:

DURHAM, N.C., JUNE 17, 2009 — Cree, Inc. (Nasdaq: CREE), a market leader in LED lighting, announces the first commercially available water-resistant, surface-mount, high-brightness LEDs for outdoor video screens. This RGB (red-green-blue) LED has an IPx5 rating, indicating that the LED is protected against low-pressure jets of water from all directions.

“We’ve developed a water-resistant, red-green-blue LED that can be used in indoor and outdoor video screen applications,” said Paul Thieken, Cree director of marketing, LED components. “Previously, LEDs had to be encapsulated to protect them from water. By incorporating encapsulation at the LED level, we can help our customers save time and money.”

“Displ’aire, working with Cree, is changing the rules for LED displays,” says Leo Stearns, Displ’aire’s CEO. “Cree’s involvement started with us early in our development cycle, and they provided the support we needed to rapidly deploy our new technologies. Displ’aire portable, daylight-visible displays and the new water-resistant Cree LEDs are a perfect technology match for creating brighter, more efficient displays that can better stand up to the elements.”

The ScreenMaster® CLV6A-FKB features a black face for improved contrast in full-color video screens, decorative lighting and amusement applications. It has a unique encapsulation resin with UV-inhibitors, minimizing the effects of long-term exposure to direct sunlight which helps to improve the stability of the light-output over the life of the LED. It also features a unique matched horizontal radiation pattern—enhancing color mixing and pixel-to-pixel color consistency.

The CLV6A-FKB is commercially available now, and samples can be requested through a Cree representative.

Thanks Cree and Flashlight News!