Gallons of Light – A Tesla Motors Story

    0
    1930

    gallons-of-light-trailer

    Have you heard of the Tesla “Gallons of Light” video?  A guy named Jordan Bloch, filmmaker and storyteller, decided one day while out with his girlfriend that he would — nah, you know what, here.  I’ll let Jordan tell the story:

    It was November 2012, and I had just moved from New York City to Los Angeles. My girlfriend and I were walking down the 3rd Street Promenade in Santa Monica, CA, and I noticed the Tesla retail store.

    I’d heard about Tesla, but seeing the car in person…I was floored. Beyond the car itself, Tesla was creating a network of free, solar-powered Superchargers in partnership with Solar City. This was the future of transportation.

    As I looked around the store, my eyes wandered to plasma screens showing footage of the Model S. Frankly, I wasn’t impressed. Where was the cinematic flair, the story, the emotion? I knew I could do better.

    As I stared at the monitors surrounding me, I saw an incredible opportunity: to create a commercial that tied together the Model S and the Superchargers.

    I went home and contemplated the challenge I was up against. Where would I get a Model S for my project? A hot commodity, the car was massively backordered.

    The prospect was daunting to say the least….

    So he made this:

    This is pretty cool — I mean other than it being a marketing campaign, which pretty much everything in our lives is, from every angle.  But Jordan, your marketing campaign is excellent.

    Previous articleRun From Fear, Fun From Rear
    Next articleA Nitrate Noctourne from the Turconi Collection

    1 COMMENT

    1. Wow, that is a great marketing campaign – and beautifully shot. I think it says a lot that Teslas are backordered. People are becoming more environmentally aware; now your car’s eco-friendliness might be as important as it’s horsepower. We’re seeing the same thing at Vode: lighting design is important to architects, but now the light’s energy usage is also important. I look forward to this trend continuing!