Have you heard of the Tesla “Gallons of Light” video?Â A guy named Jordan Bloch, filmmaker and storyteller, decided one day while out with his girlfriend that he would — nah, you know what, here.Â I’ll let Jordan tell the story:
It was November 2012, and I had just moved from New York City to Los Angeles. My girlfriend and I were walking down the 3rd Street Promenade in Santa Monica, CA, and I noticed the Tesla retail store.
Iâ€™d heard about Tesla, but seeing the car in personâ€¦I was floored. Beyond the car itself, Tesla was creating a network of free, solar-powered Superchargers in partnership withÂ Solar City. This was the future of transportation.
As I looked around the store, my eyes wandered to plasma screens showing footage of the Model S. Frankly, I wasnâ€™t impressed. Where was the cinematic flair, the story, the emotion? I knew I could do better.
As I stared at the monitors surrounding me, I saw an incredible opportunity: to create a commercial that tied together the Model S and the Superchargers.
I went home and contemplated the challenge I was up against. Where would I get a Model S for my project? A hot commodity, the car was massively backordered.
The prospect was daunting to say the leastâ€¦.
So he made this:
This is pretty cool — I mean other than it being a marketing campaign, which pretty much everything in our lives is, from every angle.Â But Jordan, your marketing campaign is excellent.