In Germany a few weeks ago, BMW tried something pretty interesting – a quick flash image in a commercial that leaves a ghosted after-image of the company’s logo in the viewer’s eyes. Â Check out the video first:
What they did to achieve this effect was to place a very powerful flash generator, the ProFoto Pro-7-B, behind a big card that had the letters “BMW” cut into it. Â At one point, the motorcyclist in the video tells the audience to close their eyes – and *poof* – the letters magically appear in the darkness behind the audience’s eyelids.
What would we call this, “Retinal Advertising?”
Pretty interesting, huh? Â I mean, I think it’s a pretty neat way to add some magic to an advertisement. Â However, as we live in the United States (or as I like to call it, the Land of Litigious Ideals), I think Wired Mag put it pretty close to accurate:
As you can see from the cinema-goersâ€™ reactions, the smoke-and-mirrors gimmick went down well. Â I canâ€™t imagine this working in the U.S, though. Â None of the teenagers would see it, as theyâ€™re all texting and chatting on their phones, and somebody, somewhere, would decide to sue the theater for triggering an epileptic fit.
Well, an artist can dream!