3D Sand Projection – Amsterdam Filmmuseum

I just discovered this video about the official beginning of construction ceremony of the new Filmmuseum in Amsterdam.  The project won’t be completed until about 2011 (it’s officially the END of 2011).  Theo Watson and Wieden+Kennedy Amsterdam produced a beautiful projection surface of sorts – it’s a 3D sculpture built completely of sand, around five meters by six meters (so approximately 16 feet by 19 feet).

Check out this video: