The video above is a project called the Moodwall – an interactive LED installation by the Urban Alliance collective. The Moodwall is an Amsterdam marvel, adding light and security (and entertainment) to the tunnel where it resided. The “urban wallpaper” of sorts is made from about 2500 LEDs behind a translucent poly wall of some sort.
The tunnel’s screen is stretched out horizontally so that the images are better viewed from the side, and outside the tunnel, which makes people want to view it from the outside, and also prevents the tunnel from becoming a loitering spot (at least in theory).
Urban Alliance is a collaboration of designers and developers – Studio Klink which does architecture and design; Illuminate, specializing in interactive lighting and video content; and Cube Architects that specializes in building design and development.